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Change often knocks when we least expect it—and rarely when we feel ready. This week on BiteSize Fridays, we explore one of the most common and quietly limiting fears: the fear of change.

In this episode, I share William’s story—a seasoned marketing leader with decades of experience and deep confidence in traditional ways of working. When his company underwent a major strategic shift, it pushed him into unfamiliar territory. And like many of us, William initially resisted. Not because he lacked skill, but because he feared letting go of what he knew.

Through coaching and applying strategies from the Contrarian Playbook, William began to see change not as a threat, but as an opportunity—to grow, to lead differently, and to reconnect with curiosity.

William used these contrarian strategies to shift his mindset:

• Embrace obstacles as opportunities – reframing discomfort as the doorway to growth
• Practice courage – facing vulnerability head-on and acting despite uncertainty
• Focus on progress, not perfection – seeing mistakes as data, not failures
• Build social bridges – creating space for open dialogue, curiosity, and collective problem-solving
• Let go of fixed outcomes – focusing on action and effort, not rigid expectations

William’s journey reminds us that change is rarely comfortable—but it doesn’t have to be feared. With the right tools and a shift in mindset, we can transform it into fuel for leadership, innovation, and personal evolution.

Additional Resources:
Interested in building a contrarian mindset for resilience, fortitude, and psychological strength? Check out the other episodes in this series linked in the show notes, and subscribe to It’s an Inside Job for more insights on resilience, well-being, and personal growth.

Part 1 – Discover the Power of The Contrarian Mindset: A New Approach to Rewiring Your Brain for Resilience and Growth

Part 2 – Discover the Power of The Contrarian Mindset: A New Approach to Rewiring Your Brain for Resilience and Growth

This is Part 6 in a 15-part Contrarian Mindset series where we confront the fears and mental habits that quietly limit our growth—and learn how to think differently.

🔹 Part 1 – Facing the Fear of Vulnerability
🔹 Part 2 – Breaking Free from Perfectionism
🔹 Part 3 – Moving Through Imposter Syndrome
🔹 Part 4 – Overcoming the Fear of Not Being Good Enough
🔹 Part 5 – Replacing Reactivity with Response
🔹 Contrarian Skills Series (Season 7) – Start in January 2025 for deep dives into each mindset strategy.

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