The Cookbook Podcast - Justine Beauregard: Empathy in Sales - A Game Changer
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The Cookbook Podcast - Justine Beauregard: Empathy in Sales - A Game Changer
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In this episode of The Cookbook, host Iris Goldfeder welcomes sales coach Justine Beauregard to discuss her journey in the sales industry, the importance of follow-up, setting realistic goals, and the role of empathy in sales. Justine shares her insights on building a strong brand, navigating gender dynamics, and the significance of differentiation in a competitive market. The conversation emphasizes the value of listening and being present in sales interactions, as well as the long-term commitment required for success in entrepreneurship. In this engaging conversation, the speakers delve into the intricacies of sales, marketing, and entrepreneurship, emphasizing the importance of storytelling, empathy, and authenticity in building successful brands. They discuss the evolution of women's roles in business, the dynamics of sales strategies, and the significance of leadership fit in sales teams. The dialogue culminates in a motivational call to action for aspiring entrepreneurs to take the leap and embrace problem-solving as a core aspect of their journey.