In this episode of The Counter Life Podcast, I sit down with Emma Duncan—fitness coach, competitor, and founder of All Tru—to explore the mindset behind showing up with purpose. From building her brand to navigating personal and professional challenges, Emma shares how embracing failure, leaning into discipline, and letting go of fear have fueled her growth...both inside and outside the gym.

This is more than fitness—it’s about living with intention and leading with heart.

Connect with Emma on Instagram!

In this episode ofThe Counter Life Podcast, we sit down with Elec Simon—percussionist, emcee, and entrepreneur—who has built a career on passion, performance, and purpose.

From drumming on stages of all sizes around the globe to inspiring others through his business ventures, Elec shares how he found his beat in both music and entrepreneurship.

Tune in for a fun and energizing conversation on resilience, creativity, and making an impact, one beat at a time!

Connect with Elec onInstagram andLinkedin.

Storm Coleman is a fitness trainer and entrepreneur who made a bold leap from a 20-year corporate career to pursue his passion for health and wellness. Committed to helping others age well and stay strong—both mentally and physically—Storm empowers clients to take control of their well-being through movement, mindset, and sustainable habits. His mission is to inspire lasting transformation, proving it’s never too late to prioritize health and live with vitality.

You can find Storm on Instagram & Facebook