Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode of the Cut Flower Podcast, host Roz chats with Debra Prinzing and Robin Avni - co-authors of The Flower Farmers: Inspiration and Advice from Expert Growers. Together, they explore the heart behind the book, which shares the stories of 29 flower farmers from across the country.

From the collaborative process of writing the book to the personal journeys of each grower, this episode is packed with insight, encouragement, and honest reflections on the challenges and beauty of flower farming. Debra and Robin also discuss the powerful role of the Slow Flowers Movement, the rise of consumer demand for local blooms, and the value of knowledge-sharing in this growing community.

Whether you're just starting your flower farming journey or are years into your field-grown dreams, this conversation will leave you inspired to keep growing - and sharing.

🌸 Key Takeaways:

• Why The Flower Farmers fills a much-needed gap in the market
• What it's like to collaborate creatively in the flower industry
• The importance of storytelling in building community and connection
• How marketing and mindset shape a thriving flower business
• The growing momentum behind the Slow Flowers Movement
• Hints at exciting future projects from the authors

You can connect and find out more about Debra and Robin's work in the following ways:

Slow Flowers Society, https://www.slowflowerssociety.com/

Bloom Imprint, https://www.bloomimprint.com/

Robin's IG: https://www.instagram.com/robinavni/

Debra's IG: https://www.instagram.com/debraprinzing/

Slow Flowers Society on IG: https://www.instagram.com/slowflowerssociety/

Bloom Imprint on IG: https://www.instagram.com/bloom.imprint/

First Tunnels, leaders in domestic and commercial product tunnels.

• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this heartwarming and insightful episode, we’re joined by Phil Johnson, sweet pea expert and the grower behind English Sweet Peas. Phil shares his lifelong connection to these delicate, nostalgic blooms—starting from age nine—and how that early passion grew into a celebrated career.

We explore:

• His journey from hobbyist to head of English Sweet Peas
• The release of his new book, A World of Sweet Peas
• Receiving the Henry Eckford Memorial Medal—a high honour in the sweet pea world
• The real challenges climate change poses to growing and breeding sweet peas today
• His ongoing work to create new varieties, including the dream of a yellow sweet pea
• Why moisture matters and how successional sowing can keep blooms coming
• How sweet peas carry deep emotional ties and memories for so many

Plus, Phil reflects on his Chelsea Flower Show milestone and offers practical advice for anyone wanting to grow sweet peas successfully.

Whether you’re a seasoned flower grower or just discovering the magic of sweet peas, this episode is a treasure trove of knowledge, heart, and horticultural passion.

• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this inspiring episode, we’re taking you behind the scenes of our recent flower retreat in Spain, where three industry pros - specialising in floristry, flower farming, and social media for creatives - came together to teach, guide, and collaborate with an incredible group of flower lovers.

We dive into:

The diverse backgrounds of our retreat attendees

The magic of cross-industry collaboration

Key floristry techniques and design inspiration shared

Business-building strategies for sustainable growth in the floral world

How teamwork and community made this event unforgettable

Real feedback from participants—and what’s next for future retreats!

Whether you're a florist, flower grower, or dreaming of starting your floral journey, this episode is full of heartfelt insight and business-building inspiration.

To be first to know about our Uk retreat join our waitlist here: https://fieldgateflowers.kartra.com/page/retreat25waitlist

Make the most of your garden by visiting bramblecrest.com and use the code FIELDGATE at checkout. See website for full details.

• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection