The Dental Marketer Podcast Por Michael Arias arte de portada

The Dental Marketer

The Dental Marketer

De: Michael Arias
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dental marketing ideas and strategies to attract quality patients to dentist. Economía Enfermedades Físicas Hygiene & Healthy Living
Episodios
  • Cloud, AI, and Teamwork: The Easy Way to Onboard New Practice Management Technology | Sadie Stewart | 556
    May 22 2025

    Why do some dental practices sail through technology upgrades while others struggle with stalled schedules and unhappy teams?

    In this episode, we're sitting down with dental practice management expert Sadie Stewart to unlock the real secrets behind seamless tech integration in modern dental offices. Sadie delivers firsthand advice on choosing the right systems, sidestepping common pitfalls, and ensuring your whole team is empowered to use new technology. Whether you manage a solo practice or a multi-location empire, you'll take away practical steps to avoid bottlenecks, maximize your return on investment, and build a future-ready practice.

    From building a bulletproof pre-planning checklist to leveraging AI-powered features you might be ignoring, Sadie’s insights will leave you prepared to not only survive—but thrive—through any technology transition. With actionable tips tailored for owners, office managers, and all team members, you’ll gain the confidence to approach tech upgrades as an opportunity instead of a headache.

    What You'll Learn in This Episode:

    • Why focusing on a select few integrated tech providers can prevent headaches
    • The most common mistakes practices make during software rollouts—and how to avoid them
    • Ways to involve your whole team for a smoother, more successful tech transition
    • How to use AI charting and automation to enhance efficiency and profitability
    • Key questions to ask before investing in new dental software
    • Pitfalls of unnecessary tech upgrades—and how to measure real ROI
    • Trends in cloud vs. server-based practice management systems

    Eager to future-proof your dental practice? Press play and let Sadie's strategies steer you in the right direction!

    Sponsors:

    CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack

    Guest: Sadie Stewart

    Business Name: Office Swell

    Check out Sadie's Media:‍

    Website: officeswell.com

    Instagram: instagram.com/dexis.sadie.stewart

    Facebook: facebook.com/officeswell

    (Reach out to Sadie to inquire about the "Pre-Planning Checklist"!)

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!


    Host: Michael Arias

    Website: The Dental Marketer

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society


    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!

    [Click here to leave a review on iTunes]

    p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.
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  • The Art of the Follow-up: How to Bring Patients in Without Being Salesy | GMS
    May 19 2025

    Ever feel awkward or pushy when contacting potential patients to book appointments?

    Today we're learning about the under-appreciated yet pivotal role follow-ups play in turning potential leads into loyal patients WITHOUT being salesy. Many leads slip through the cracks due to insufficient follow-up, and we set the stage for a deep dive into this crucial process. We're covering three cornerstone principles of effective follow-ups: speed, frequency, and value, detailing how each principle can be harnessed to build trust and keep potential patients engaged over time.

    We outline a methodical follow-up system, complete with detailed text message templates to engage leads right after an event and maintain their interest through a timeline of contact points. From quick follow-up to valuable, spaced interactions, we break down the patient journey into crucial stages—awareness, consideration, and decision—aligning follow-up strategies to each phase. Along the way, we learn how to combat common pitfalls like sounding robotic or procrastinating outreach, and underscore the human aspect—treating follow-ups as a fulfilling promise rather than a nuisance.

    What You'll Learn in This Episode:

    • The vital role follow-ups play in converting leads into patients.
    • Key principles of effective follow-up: speed, frequency, and value.
    • Strategies for immediate, high-value contact to build trust.
    • A structured follow-up system with templates for ongoing engagement.
    • How to tailor follow-ups to the stages of the patient decision journey.
    • Common follow-up mistakes and how to avoid them.
    • The importance of maintaining a human touch in communications.

    Hit play to discover actionable follow-up strategies that drive patient conversions today!

    Learn More About the Ground Marketing Course Here:

    Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

    For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

    The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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  • What Google Won’t Tell You About Patient Behavior | Ali Soufi | 555
    May 15 2025

    Ranking high on Google is great, but is that what really fills your appointment book?

    Today we're learning how to transform your website into a patient-generating powerhouse with insights from Ali! Explore the hidden pitfalls that prevent practices from converting online visitors into booked appointments. Ali emphasizes the power of aligning with Google's best practices for SEO, focusing on key elements like mobile-friendly design and lightning-fast load times. Yet, techniques like these are just stepping stones; Ali warns that even the best digital strategies falter if your website lacks visual appeal or key information, causing potential patients to leave without a second thought.

    Beyond technical improvements, this episode is rich with actionable advice on personalizing your online presence. Ali sheds light on the need for authentic photos of your practice, displaying patient reviews front and center, and ensuring seamless consistency across all marketing outlets. He dives deep into the importance of tracking patient sources and diligently following up on inquiries, a critical step that many overlook. Beyond theory, Ali shares practical tips that can revamp your conversion rates in just 30 days.

    What You'll Learn in This Episode:

    • Strategies to convert website traffic into patient appointments.
    • Importance of mobile-friendly design and fast loading times.
    • The role of appealing visuals and comprehensive information on your site.
    • How showcasing reviews can influence SEO rankings.
    • Methods to track and analyze new patient sources effectively.
    • Steps to personalize and optimize your online presence.
    • Tips for significantly boosting web conversion rates within 30 days.

    Listen now to learn how to make your website a powerful patient-attracting tool!

    Sponsors:

    DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com

    Guest: Ali Soufi

    Business Name: The DocSites

    Check out Ali's Media:‍

    Website: docsites.com

    Email: ali@docsites.com

    Phone: 818-616-3919

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!


    Host: Michael Arias

    Website: The Dental Marketer

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society


    Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!

    [Click here to leave a review on iTunes]

    p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.
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