This week, we’re joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse.

They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress.

Key highlights of this episode include:

✅ Why open gym models are killing your growth

✅ The real secret to a successful gym partnership

✅ How sales calls became their growth engine

✅ Why charging more created better client results

✅ Lessons from scaling inside a rugby clubhouse

Connect with Mike and Matt:

Matt: https://www.instagram.com/bodyfreshfitness/

Mike: https://www.instagram.com/bodyfreshfitnessmike/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc.

If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen.

Key highlights of this episode include:

✅ How to systemise success across multiple gym locations.

✅ Why most gym owners are the bottleneck to growth.

✅ What elite team structure looks like in a 7-figure gym.

✅ How to scale without sacrificing mental health or profit.

✅ Why clarity on your business ‘finish line’ changes everything.

Connect with Fionn: https://www.instagram.com/fionnmaccullagh/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fmaworkshop.com/hub

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fmaworkshop.com/hub

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

Where to follow FMA?

Instagram: https://www.instagram.com/fitnessmarketingagency/

Facebook: https://www.facebook.com/fitnessmarketingagency/

LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/

Website: https://fmaworkshop.com/hub

Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

https://fitnessmarketing.agency/This week, we’re joined by Sam West, a gym owner and performance coach who’s built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program.

From burnout in a finance job to traveling the country supporting his clients, Sam’s story is full of actionable insights for gym owners and online coaches looking to scale.

In this episode, Sam shares how to:

✅ Prove your niche isn’t saturated—just untapped

✅ Avoid the trap of chasing "easy" online coaching

✅ Use real-life presence to retain online clients

✅ Create fun, viral content that attracts leads

✅Nurture leads with systems, not pressure

Connect with Sam West: ⁠https://www.instagram.com/samwestfitness/⁠

If you enjoyed this video and want to find out more information, click this link to view our website: ⁠https://fmaworkshop.com/hub⁠

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: ⁠https://fmaworkshop.com/hub⁠

Be sure to subscribe to learn how to successfully scale and grow your fitness business.