In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind.

We dig into how Instagram and ManyChat have evolved, why DM automation is absolutely critical for lead generation today, and simple strategies you can implement this week (even if you’re a total beginner). Mel shares real-world case studies, the latest AI integrations, and actionable tips to avoid the pitfalls that many businesses make when automating.

What You’ll Learn in This Episode:

• What exactly is ManyChat—and why it’s 100% Meta-approved
• Why DM automation skyrockets your conversion rates compared to link-in-bio strategies
• How to set up your first "lead magnet" flow inside the DMs
• Story triggers, Live triggers, and 10+ ways to automate lead capture
• How (and when) to use DM automations without annoying your followers
• The power of conditional logic and tagging to personalize your marketing
• Common mistakes brands make—and how to avoid them
• Two powerful case studies: one for coaches, one for e-commerce brands
• What you need to know about ManyChat's AI features and integrations with ChatGPT

The golden rules of permission-based marketing in 2025

In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine.

From content strategy and newsletters to short-form video and avoiding dreaded "pitch slaps," this episode is packed with tools, tips, and new features you probably didn’t even know existed.

What You’ll Learn in This Episode:

• Why only 1% of LinkedIn users post weekly—and how that’s your biggest opportunity
• The exact 3-part weekly content strategy Scott recommends (hint: variety matters!)
• How to turn your LinkedIn profile into a lead-generating homepage
• Why LinkedIn newsletters are the most powerful tool on the platform right now
• How to use LinkedIn Live and Events to build credibility (without being pushy)
• The surprising truth about LinkedIn’s support for AI—and the automation tools that will get you banned!
• Why short-form video is exploding on LinkedIn (and how to avoid getting throttled)
• Tips on filtering your network and connecting with the right people

This is one of those episodes you’ll listen to more than once…it’s that good.

In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025.

If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strategy to stay ahead. We cover everything from building an audience the right way, leveraging other people’s platforms, crafting a winning pre-launch strategy, and the paid workshop model that’s working like crazy right now.

🚀 What You’ll Learn in This Episode:

• Why launching has changed dramatically and what that means for your business
• The critical pre-launch strategy most people miss (and how to get it right)
• Real numbers and conversion rates you should expect from your launches
• How to leverage other people's audiences effectively
• The power of paid workshops as a launch strategy
• Why webinars aren't dead (and how to make them work in 2025)
• The exact math behind successful launches - from list size to conversion rates
• A brilliant case study of making $26,000 from one reluctant webinar creator
• Why pre-launch content is more crucial than ever
• 
  
• The new paid workshop strategy that's converting at 25%