Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear.

Connect with our Google Ads experts here:

John Moran:

/ johnmorangads

Dean Largaespada:

/ deanlargaespada

Melissa Nodding:

/ melissanodding

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter:

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.

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💣 Free Media Efficiency Ratio (MER) Tracker Sheet:

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💣 The Key Performance Indicators (KPIs) You Should Share to Clients:

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📊 The KPI For Measuring Brand Lift:

• 📊 The KPI For Measuring Brand Lift

📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content:

• 📊 The Most Important Marketing KPI Yo...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here:

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves.

Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comment section below.

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Related video :

🔥 How to Create Custom Labels Using Google Merchant Center:

• 🔥 How to Create Custom Labels Using G...

0:00 Intro

0:18 Custom Labels in Google Ads Activation Time, Using Multiples & What If Product Titles Change

1:52 How to use multiple custom labels

2:51 What happens to my custom labels if my product titles change?

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here:

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue goals. Watch this video now.

Related videos:

💣 Free Media Efficiency Ratio (MER) Tracker Sheet:

• 💣 Free Media Efficiency Ratio (MER) T...

💣 The Key Performance Indicators (KPIs) You Should Share to Clients:

• 💣 The Key Performance Indicators (KPI...

📊 The KPI For Measuring Brand Lift:

• 📊 The KPI For Measuring Brand Lift

📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content:

• 📊 The Most Important Marketing KPI Yo...

0:00 Intro

0:18 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

1:45 Version 1: Calculating ad spend based on set Average Order Value (AOV) and Cost Per Acquisition (CPA)

3:13 Version 2: Works from a set budget to determine the cost distribution needed to meet revenue goals

6:26 Solving AOV and CAC issues

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here:

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

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In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.

Watch Part 1 here:

• 💣 Google Ads Attribution Settings Exp...

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• 🔥 How to Solve the Google Ads Attribu...

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

Related videos:

❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023:

Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

0:00 Intro

0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced