Selling exclusively on Amazon? It might be time to rethink that strategy.

In this episode of The Amazon Strategist Show, John chats with Andrew Maffettone, Founder and CEO of BlueTuskr, about what Amazon sellers need to watch out for in 2025. From rising fees to tighter competition and shifting consumer behavior, Andrew breaks down the real risks of putting all your eggs in the Amazon basket—and what to do instead.

Get actionable insights on how to diversify, build a brand outside of Amazon, and leverage smarter marketing strategies to stay competitive in today’s evolving e-commerce world.

🎯 Key Takeaways:
Diversification is no longer optional for serious e-commerce brands
Relying solely on Amazon exposes your business to platform risk
Amazon’s fees are increasing—and so is the competition
Off-Amazon testing helps uncover untapped growth opportunities
Tracking conversions from external traffic is now critical
You can (and should) use Amazon’s data to fuel your overall strategy
Brand building needs to go beyond the marketplace
Consumers are doing more research before buying
E-commerce growth means higher standards and tighter margins
The future of Amazon as a single-channel solution is uncertain

EXCLUSIVE: Email info@bluetuskr.com and mention The Amazon Strategist Show to get a free paid media review from a specialist on the BlueTuskr team along with a 30-minute consultation - valued at $450!
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Connect with Andrew and BlueTuskr
Website: BlueTuskr.com
Facebook: https://www.facebook.com/AndrewMaff
Instagram: https://www.instagram.com/andrewmaff
LinkedIn: https://www.linkedin.com/in/andrewmaff
X: https://x.com/andrewmaff
Youtube: https://www.youtube.com/channel/UCdc4NwHfYYBQ_QtiZFC-5ww/d

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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