The Hidden System Behind Journalists Coming to You
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The Hidden System Behind Journalists Coming to You
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Your agency's link building outreach is backwards—chasing journalists with AI-generated pitches while successful agencies have reporters calling them. Kris Flank, Head of Growth at LunarLinks, engineered a system where journalists email him asking for expert commentary every week, transforming marketing agencies' approach to operational systems and scalability.
Coming from hospitality, Kris brought relationship-building principles into digital PR that flip traditional outreach. He reveals why refusing profitable orders actually grows your agency, how their 2-hour pitching rule transforms conversion rates, and the eye test system that prevents expensive link building disasters.
Discover the operational systems that turn relationship-building into predictable agency growth.
Connect with Kris Flank: LinkedIn | lunarlinks.com
Visit agencyengineroom.com for show notes and resources.
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