In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business.

If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients.

I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy resonates with your ideal audience.

In This Episode, I Cover:

• The power of using market research to fine-tune your business strategy
• The 3Cs of Market Research: Customers, Competitors, and Climate
• How to gather valuable insights about your customers to shape your messaging
• Understanding your competitors to identify gaps in the market and opportunities for differentiation
• Having your finger on the pulse of the trends, shifts and changes in your niche area or industry.

Key Learning Outcomes:
In this episode, you’ll learn:

• How to conduct effective market research by focusing on the 3Cs
• How to use customer insights to craft messaging that speaks directly to your ideal client’s needs
• How to analyze your competitors to create a unique position in the market
• How to keep on top of the trends in your market.

Timestamps:

00:00 Introduction: The Importance of Market Research

01:16 Strategic Market Research: Three Key Areas

04:15 Client Research: Understanding Your Ideal Client

11:06 Competition Analysis: Knowing Your Market

15:02 Industry Trends: Staying Ahead of the Curve

19:30 Practical Tips for Effective Market Research

21:56 Conclusion and Next Steps

Resources Mentioned:

• The Life-first Coaches Launch Plan Live Group Coaching Program
• FREE Masterclass 4 Key Steps to Sign Coaching Clients with Ease
• Answer The Public Website

Other links:

• FREE 1-page Client Attraction Blueprint and Mini Training
• Instagram
• Website

Grab your ticket for the FREE live training The Irresistible Offer Blueprint: for Health, Wellness and Life Coaches

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This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

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