I sat down with the incredibly wise and wildly grounded Lisa Wells, owner of Geneva Flooring, and let me just say… this convo was equal parts design deep dive and soulful reminder that how we build our spaces matters.

Lisa brings over 25 years of experience in the flooring world — but more than that, she brings heart. We talk about why flooring is foundational (literally and emotionally), how sustainable choices start with awareness, and why her team’s long-time trade relationships are the secret sauce.

And yes, we totally nerd out on things like wool carpets, cork floors, and what to do before you fall in love with that Pinterest board inspiration.

• Visit Geneva Flooring: genevaflooring.com
• Follow Lisa & the team on IG: @genevaflooring1

If this episode lit something up for you — maybe you’re in the middle of a reno, dreaming of a future space, or you just love hearing women talk shop — share it with a friend who gets it. Screenshot, tag us, leave a review… it truly means the world.

Looking to work with Rachel? Reach out at rachel@tigerveil.com

What happens when a love for art, sustainability, and soulful living collide? You get Caitlyn Child—and her work with Fireclay Tile is proof that design can be radically beautiful and rooted in deep intention.

Today’s guest is Caitlyn Child, the Vice President of Sales at Fireclay Tile, a certified B-Corp and pioneer in handmade, sustainability-focused tile. But Caitlyn isn’t just in sales—she’s in the business of storytelling through space. And she’s here to show us how thoughtful materials, slow design, and a passion for people can transform more than just a home… they can shift the way we live and connect.

From antique-hunting childhoods to art history studies to a decade in social work (!), Caitlyn’s journey wasn’t linear—but it was aligned. She eventually found her way to Fireclay after studying architecture and falling in love with the tactile, earthy nature of clay.

Now, she’s helping lead a company that’s redefining what it means to build sustainably in a waste-heavy industry.

When we say Fireclay is doing things differently, we mean it. This isn’t just another trendy brand trying to ride the green wave. They were the first tile company to use lead-free glazes back in 1986, and they’ve stayed true to their roots ever since. Every single tile is handmade to order in California and Washington, using domestically sourced minerals, recycled water, and reclaimed materials.

They’re not just carbon-neutral—they’re designing beauty from the ground up with intention, artistry, and innovation.

Caitlyn walked me through all the nuances that make handmade tile special—from natural variation in oxides to the way light hits a glaze. You can literally feel the difference. Their tiles tell a story: of mineral-rich soil, of skilled hands, of conscious choices.

We talk about the emotional, artistic, and even spiritual connection people have with materials that come from the Earth. And how Fireclay partners with designers to translate that energy into custom, intentional work.

This episode isn’t just about tile—it’s about the people behind the spaces. Caitlyn shares how Fireclay is empowering its reps and collaborators to create community-led events that are as soulful as they are strategic. And it’s why I’m SO thrilled to be part of their upcoming Summer Solstice Gathering at their Costa Mesa showroom.

This isn’t another salesy mixer. It’s a nourishing, heart-centered celebration of creativity, connection, and ritual. Expect astrology, tarot, design inspiration, and real talk about how to support your clients not just aesthetically—but energetically.

In a time where the building industry often prioritizes speed and scale, this episode is a grounding reminder that slowness, integrity, and beauty still matter. Fireclay is proof that innovation doesn’t have to mean cutting corners—it can mean digging deeper.

Whether you’re a designer, a homeowner, or just someone who wants to bring more intention into your spaces, this episode will inspire you to think about materials—and relationships—in a whole new way.

• Caitlyn’s path from social work to sustainable tile
• Why Fireclay puts people and planet over profit (and still thrives)
• How handmade tile becomes a tool for storytelling and legacy
• Why community and creativity are at the heart of their business model
• What to expect from the Summer Solstice Gathering in Costa Mesa

Summer Solstice Event

Fireclay Showroom, Costa Mesa, CA

Thursday, June 13 | 4–7pm

Astrology, tarot, sacred intention setting, community...

Welcome back to the Holistic Interior Design Podcast! I’m Rachel Lorraine Crawford, your host and designer. In this episode, we’re tuning into the vibrant, airy, and curious energy of Gemini season—a time of mental stimulation, adaptability, and deep connection through communication.

We often feel the urge to shift our spaces without quite knowing why—and Gemini season gives us a beautiful reason. With the Sun moving into this mutable air sign, we’re invited to embrace design that’s light, playful, and dynamic—just like Gemini energy itself.

• How Gemini season energetically impacts your space and mindset
• The core traits of Gemini and how they translate into interior design
• Practical tips to bring airiness, movement, and mental clarity into your home or hospitality setting
• Ideas for incorporating sound, scent, texture, and tech to support Gemini’s playful and communicative spirit
• What kinds of communal spaces, materials, and experiences reflect Gemini’s dual and curious nature

• Ideas for creating conversation zones, flexible layouts, and multi-use spaces
• Ways to refresh your space with unexpected colors, mirrored surfaces, and natural textures
• Suggestions for Gemini-inspired rituals, like sound clearing or creating curiosity corners
• Examples of Gemini-aligned commercial spaces

Whether you're a Gemini sun, moon, rising—or just want to ride this energetic wave—you’ll find ideas to uplift your home, creative practice, or hospitality space.

I'd love to hear how you're tapping into Gemini energy this season!

Leave me a voice message with your thoughts or questions via our Ask a Designer Hotline at speakpipe.com/hid — we may feature your message on an upcoming episode!

Remember: Gemini reminds us that design doesn’t have to be fixed—it can be playful, evolving, and responsive. So try something new, explore a fresh idea, or simply open your windows and let the breeze shift the energy. You’ve got the support of the cosmos behind you.

Until next time, stay curious and stay connected. ✨