What if your automations could actually make your clients feel more seen, not less?

In this episode, we look at how Helen has turned automation into a powerful relationship-builder. From WhatsApp voice notes that land like a personal text to scorecard data that sorts leads like magic, Helen shares how her team creates tailored, high-touch experiences at scale.

We talk mindset blocks, the automations she’d happily bin, and why “unsubscribe” isn’t the drama some people think it is. This one’s for anyone who wants to grow their business without losing their human touch - or their mind in the process.

Here are the Highlights:

WhatsApp Automations and Client Engagement (5:20)

Score App and Strategic Decision Making (6:41)

Email Marketing and Team Efficiency (9:27)

Zaps and Automation Integration (12:38)

Risks and Rewards of Automation (34:36)

Planning and Implementing Automations (34:49)

Client-Centric Automations (35:04)

Scaling with Personality (35:19)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Hiring your first team member can feel like a massive leap, especially when your brain is juggling both business strategy and remembering if there’s toilet roll in the cupboard. In this episode, we chat honestly about why your actual first hire might not be in your business at all, how to reduce mental load, and why trust beats fancy job titles every time.

We also get real about what it's like to build a team when you're the bottleneck, how to hire people who just "get you," and what it takes to step fully into a CEO mindset. Expect laughs, straight-talking, and plenty of ‘that’s me’ moments.

Highlights:

First Hire and Building a Business Machine (07:56))

Outsourcing Domestic Responsibilities (16:58)

Trust and Team Dynamics (17:12)

Handling Business Growth and Team Expansion (19:18)

Next Hire and Business Strategy (25:19)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz

Ever hit a revenue milestone and thought, “Wait, where did all the money go?” You’re not alone. In this episode, Helen unpacks the surprising truth about scaling to a million and why that figure often looks very different in your actual bank account. From lifestyle businesses to full-blown marketing machines, she breaks down the trade-offs, the profit margins, and the energy it takes to keep your business growing without breaking you (or your team).

Expect honest insights about growing pains, rebuilding after burnout, and learning how to use data like a CEO, not a drama queen. It’s the real talk you wish more entrepreneurs shared. If you’re scaling, stalling, or wondering whether you even want the million, this one’s worth every minute.

Here are the Highlights:

The Importance of Building a Machine Business (1:53)

Profit Margins and Scaling Challenges (3:18)

Building a Sustainable Business Model (7:46)

The Role of Data in Business Decisions (15:33)

The Importance of Mindset and Resilience (28:18)

Connect with Helen:

LinkedIn

Facebook

Instagram

TikTok

The Ideal Client Attraction Kickstart

Ideal Client Attraction free 5 Day Challenge

Alignment Quiz