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The Impact Lab

The Impact Lab

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Marketing. Branding. Impact. For Islamic Brands.


Welcome to The Impact Lab, the go-to podcast for marketers, leaders, and entrepreneurs shaping the future of Muslim brands. Hosted by Sajjad Husain, CEO of Sunan Designs, this podcast unpacks the strategies, insights, and real-world experiences that drive growth and impact in the Islamic economy.


From branding and storytelling to digital marketing and fundraising, The Impact Lab features in-depth conversations with industry experts, thought leaders, and successful brand builders. Whether you're running a nonprofit, launching a business, or scaling your marketing efforts, this podcast gives you the tools to thrive.


Tune in, take action, and amplify your impact.

© 2025 The Impact Lab
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Episodios
  • E05 - The Impact of Servant Leadership with Danyal Khan
    May 23 2025

    E05 – The Impact of Servant Leadership with Danyal Khan | The Impact Lab Podcast

    In this heartfelt and raw episode, Sajjad sits down with Danyal Khan—Executive Director of The Family & Youth Institute—to explore what it really takes to build healthy communities, safe spaces, and transformational leadership rooted in sincerity.

    Danyal opens up about his own journey—from aspiring illustrator to social worker to leading one of the most respected Muslim organizations in North America. The conversation dives deep into mental health, burnout in nonprofit spaces, and why storytelling is the secret weapon for impactful branding.

    You’ll also hear reflections on parenting, intergenerational healing, imposter syndrome, and how to lead with empathy in an overstimulated world.

    🎯 In this episode:
    - Why emotional intelligence is the core of leadership
    - How storytelling can turn a stagnant org into a thriving movement
    - The immigrant hustle vs. healing for the next generation
    - Burnout in nonprofit leadership—and how to fix it
    - Building a brand with authenticity and heart
    - What Muslim orgs must do to stay relevant and build trust

    Whether you're an executive director, a community builder, or just trying to lead from a place of compassion—this episode is for you.

    📌 Subscribe to The Impact Lab Podcast for more stories and strategies to help Islamic brands lead with purpose.

    CHAPTERS:
    00:00 - Intro
    03:11 - Danyal Khan: The Illustrator
    09:54 - Youngest Executive Director Journey
    10:37 - Joining as a Young Executive Director
    18:12 - Proactive Leadership Strategies
    24:04 - Scarcity vs. Abundance Mindset
    28:25 - Importance of an Infinite Mindset
    32:20 - Understanding Burnout
    35:50 - Principles of Servant Leadership
    43:14 - Recognizing Rising Stars
    44:31 - Mentorship for Rising Stars
    47:14 - Collaboration in Leadership
    55:50 - Mental Health Awareness
    1:00:47 - Breaking the Generational Cycle
    1:05:10 - Navigating Difficult Conversations
    1:07:20 - Integrity in Business Practices
    1:12:30 - You vs You: Personal Growth
    1:21:20 - Understanding Your Motivation
    1:23:35 - Making Research Accessible
    1:29:37 - Marketing: A Long-Term Strategy
    1:33:10 - Creative Storytelling Techniques
    1:36:49 - The Compounding Effect in Growth
    1:38:54 - Challenges of Organizations
    1:40:18 - Building a Personal Brand
    1:49:27 - Final Dua
    1:54:41 - Closing Thoughts

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    1 h y 55 m
  • E04 - The Impact of Influencer Marketing with Subhaan Ashrafi
    Apr 10 2025

    E04 - The Impact of Influencer Marketing with Subhaan Ashrafi

    In this episode of The Impact Lab, I sit down with my dear friend and longtime collaborator, Subhaan Ashrafi—marketer, community builder, and the creative force behind the Sabr App. We dive deep into the world of influencer marketing and how Islamic brands can authentically scale their reach by building meaningful relationships with creators.

    Subhaan shares lessons from his time leading global partnerships at Wahed, where he helped launch campaigns with names like Khabib and Mufti Menk. We also explore his journey creating the Sabr App, a mindfulness platform tailored for Muslims—and his latest initiative, the Shukr App, focused on supporting Muslims struggling with addiction.

    🔥 What you'll learn in this episode:
    ✔️What makes influencer marketing work (and what brands get wrong)
    ✔️How nano and micro-influencers can drive real community impact
    ✔️The role of sincerity, service, and trust in long-term brand growth
    ✔️Building apps with purpose for underserved Muslim audiences

    🎯 Whether you're running a nonprofit, leading a startup, or just curious about the power of influence in the Muslim space—this one’s packed with practical gems and spiritual insight.

    📌 Subscribe for more insights on impact, leadership, and entrepreneurship.

    CHAPTERS:
    00:00 - Intro
    02:15 - How Sabr App Started
    08:40 - Overcoming Mental Health Stigma in Muslim Communities
    11:29 - The Muslim Experience in the West
    15:45 - The Shukr App
    19:20 - Being of Service
    21:35 - Islamic Influencer Marketing
    29:50 - Influencer Revenue Potential
    33:10 - Mega, Micro, Nano Influencers
    37:14 - Common Influencer Marketing Mistakes
    40:00 - Maximizing Influencer Marketing Effectiveness
    42:20 - Audience Shared Libraries
    47:15 - Global Influencer Marketing Trends
    49:13 - Importance of Content Marketing
    54:53 - Final Thoughts
    1:00:10 - Qutubee App
    1:05:31 - Sunan’s Impact
    1:05:50 - Jannah Portfolio
    1:06:05 - Closing Thoughts

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    1 h y 6 m
  • E03 - The Impact of Rewiring your Mind with Kareem Asayed
    Mar 20 2025

    E03 - The Impact of Rewiring Your Mind with Kareem Asayed 🚀🧠

    Are you holding yourself back without realizing it? In this episode of The Impact Lab Podcast, I sit down with Kareem Asayed, a certified high-performance coach and former Google leader, to break down how rewiring your mindset can unlock your full potential.

    🔥 What you'll learn in this episode:
    ✔️ The biggest misconceptions about high performance and productivity
    ✔️ Why hustle culture is broken—and what actually drives success
    ✔️ How your nervous system controls your confidence (and how to rewire it)
    ✔️ The power of cognitive reappraisal—a game-changing tool for breaking negative self-talk
    ✔️ How to overcome fear, imposter syndrome, and procrastination
    ✔️ The exact steps to build momentum and consistency in your work & life

    If you’ve ever felt stuck, overwhelmed, or doubted yourself, this episode will give you the strategies to shift your mindset and unlock high performance.

    🔗 Watch now and start rewiring your mind for success!

    📌 Subscribe for more insights on impact, leadership, and entrepreneurship.

    #TheImpactLab #MindsetShift #HighPerformance #Coaching #Success #SelfImprovement #Productivity #MentalResilience #Entrepreneurship

    CHAPTERS:
    00:00 - Intro
    01:43 - Impact Lab Podcast
    04:55 - What is High Performance
    10:32 - The Work
    18:02 - Importance of Energy
    24:53 - Emotional Aspect & Nervous System
    33:52 - How the Brain Learns
    35:25 - Reconditioning the Nervous System
    38:27 - Quick Reconditioning Techniques
    41:17 - The Gap and The Gain
    45:55 - Overcoming Emotional Obstacles
    52:53 - How to Get Your Spark Back
    56:43 - Day of Judgement Questions
    01:01:47 - Overcoming Imposter Syndrome
    01:05:43 - Rewiring Your Brain for Success
    01:09:36 - Sustaining High Performance
    01:14:39 - Essentials for Long-Term High Performance
    01:17:30 - Tazkiyah's Role in High Performance
    01:18:28 - Challenge
    01:21:50 - Entrepreneurship as a Spiritual Journey
    01:26:41 - Where to Find Karim
    01:28:00 - How Sunan is Leveling Up
    01:28:50 - Final Words

    Más Menos
    1 h y 30 m
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