The MOPs Brief Podcast Por Sojourn Solutions - Reimagine Marketing Operations. Redefine Success. arte de portada

The MOPs Brief

The MOPs Brief

De: Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
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 The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.Sojourn Solutions - Reimagine Marketing Operations. Redefine Success. Economía Marketing Marketing y Ventas
Episodios
  • Ready or not, here comes AI...

    Ready or not, here comes AI...
    Jun 25 2025

    This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions.


    Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity.

    From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration.
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    20 m
  • If these dashboards could talk...

    If these dashboards could talk...
    May 21 2025

    This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work!
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    29 m
  • You’re not scaling. You’re hoarding. Time for a MarTech audit.

    You’re not scaling. You’re hoarding. Time for a MarTech audit.
    May 1 2025

    You bought the tools. You stacked the stack.

    But now half of it’s underused, misconfigured, or just flat-out ignored.


    This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house.
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    14 m
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