Bob Spiel is a dental practice consultant and co-founder of Dentist Partner Pros with over 25 years of business experience, including serving as a hospital and surgical center CEO before entering dentistry 17 years ago. With a mission to build high-performance practices that deliver exceptional service while doing more in less time with less stress, Spiel has transformed general and specialty practices by building leaders at all levels. His firm specializes in associate placement with an 85% success rate, dramatically outperforming the industry’s 75% failure rate. Beyond practice consulting, Spiel has become a vocal advocate for independent dentistry through his podcast “Just Say No to the DSO,” where he and financial analyst Nate Williams expose the predatory practices of private equity-backed dental service organizations and educate dentists about the hidden traps in acquisition offers.

Feeling tempted by those multi-million dollar DSO offers flooding your inbox? Many independent dentists are being courted by private equity-backed dental service organizations promising generational wealth, stress-free practice management, and the ability to “just focus on dentistry.” But what if these seemingly generous offers are actually sophisticated traps designed to extract maximum value from your life’s work while leaving you worse off than if you’d simply continued building your own practice?

According to Bob Spiel, veteran business consultant and co-founder of Dentist Partner Pros, the private equity takeover of dentistry follows the same destructive playbook used in medicine, veterinary care, and other service industries. Through his podcast “Just Say No to the DSO,” Spiel and financial analyst Nate Williams have reviewed over 100 DSO acquisition offers and found that not a single one truly benefits the selling dentist. The typical deal structure involves massive upfront numbers designed to create “foggy-eyed” decision-making, but the fine print reveals clawback clauses, production requirements, and equity promises that essentially amount to working five years to pay back money you thought you’d already received. Spiel’s analysis shows that dentists would literally be better off burning down their practices after 5.5 years than selling to a DSO and working under their terms.

In this episode of The Marketing32 Show, host Brett Allen interviews Bob Spiel about the hidden dangers of DSO acquisition offers and the broader private equity assault on independent dentistry. They explore the four-step private equity playbook, why 75% of associate relationships fail in traditional hiring versus Spiel’s 85% success rate, and how DSOs are buying influence through dental schools, trade publications, and industry events. Spiel shares his mission to educate dentists about maintaining independence while building successful practices through proven leadership principles, strategic associate hiring, and surrounding themselves with quality service providers rather than selling their life’s work for empty promises.

Morgan Hamon is a CPA and partner at Eisner Amper, bringing over 20 years of experience helping dental practices take control of their finances, increase profitability, and navigate complex tax strategies. As the former president of HDA Accounting Group, which he co-founded with his father after transitioning from an 11-year career as a Navy F-18 pilot, Hamon built a firm that grew to serve over 900 dental practices across all 50 states. Following a strategic merger with one of the top 20 accounting firms in the country, he now leads EAG Dental Advisors as a subsidiary of Eisner Amper, continuing his mission to help practice owners make smarter financial decisions. His unique approach focuses on monthly practice profitability analysis rather than just tax preparation, emphasizing revenue optimization before expense management to help dentists achieve their business goals of making a nice living, maintaining control over their professional lives, and building appreciating assets.

In this episode…

Are you feeling like you’re working harder in your practice than ever but not seeing the financial results you deserve? Many dental practice owners experience the frustrating disconnect between clinical productivity and actual profit, often assuming they must be overspending somewhere when the real issue lies elsewhere. What if the key to improving practice profitability isn’t cutting expenses, but rather optimizing the revenue side of the equation?

According to Morgan Hamon, CPA and partner at Eisner Amper, most dental practices struggling with profitability have a revenue problem, not an expense problem. With experience serving over 1,000 dental practices, Hamon emphasizes that successful seven-figure practices should maintain profit margins of 35-40%, and when they fall short, the issue typically stems from not producing enough, not scheduling efficiently, not charging appropriately, or not collecting what’s owed. His diagnostic approach examines accounts receivable monthly, fee structures, and operational effectiveness before diving into expense analysis. Hamon’s philosophy centers on helping dentists achieve their real business goals: making a nice living, maintaining control over their professional lives, and building appreciating assets—not just filing tax returns.

In this episode of The Marketing32 Show, host Brett Allen interviews Morgan Hamon about taking a comprehensive approach to dental practice financial health. They explore the critical profit margin benchmarks for different practice sizes, why revenue optimization often trumps expense reduction, and how marketing budgets should scale based on practice phase and growth goals. Hamon shares insights from his unique journey from Navy pilot to dental industry CPA and explains why he believes accounts receivable management is the most important administrative function in any practice.

Dr. Aaron Nicholas is the founder of Monday Morning Dentistry, a continuing education company focused on delivering immediately implementable clinical training for dental professionals. After growing frustrated with dental efficiency seminars and profitability programs that lacked actionable steps, Dr. Nicholas launched his company in 2014 with a clear mission: offer training that dentists can take back to their offices and put into practice on Monday morning. With over 35 years of practice experience since 1988, he has developed systematic approaches to procedures like molar root canals, extractions, and general practice efficiency. Through his signature "One Hour Molar Root Canal Buildup and Crown Course" and other programs, Dr. Nicholas has helped nearly 1,000 doctors build clinical confidence while working with existing equipment rather than requiring expensive technology investments.

In this episode…

Feeling overwhelmed by clinical procedures that seem to take forever, or watching profitable cases walk out the door to specialists? Many dentists struggle with clinical confidence, especially with procedures like molar root canals, leading them to refer out work that could be keeping revenue in-house. What if the key to clinical efficiency isn’t expensive technology or lengthy courses, but simply having proven systems that work with your existing equipment?

According to Dr. Aaron Nicholas, founder of Monday Morning Dentistry, the solution lies in “cutting through the fluff” and providing dentists with systematic approaches that have been proven to work. His philosophy centers on giving doctors “the answers to the test” rather than forcing them to figure everything out through trial and error. With over 35 years of practice experience, Dr. Nicholas has developed efficient systems that allow doctors to complete procedures like molar root canals, buildups, and crowns in just one hour of doctor time when properly supported by trained assistants. His approach focuses on protecting clinical confidence while building skills, recognizing that repeated failures with procedures often lead dentists to abandon them entirely, costing practices significant revenue over time.

In this episode of The Marketing32 Show, host Brett Allen interviews Dr. Aaron Nicholas about transforming clinical efficiency through practical education. They explore how Monday Morning Dentistry differs from traditional CE programs, the importance of working with existing office equipment rather than requiring major technology investments, and Dr. Nicholas’s systematic approach to procedures that has helped nearly 1,000 doctors increase their clinical confidence. Dr. Nicholas also shares success stories from his programs and reveals his most powerful tip for improving practice efficiency: the often-overlooked practice of timing and recording yourself to identify workflow inefficiencies.