Watch the YouTube version of this episode HERE

Are you looking for a unique way to change how to market to clients? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux delves into the art of storytelling for law practices, inspired by Peter Guber, a renowned author and film producer.

Tyson shares how to effectively tell a story as a lawyer. It is important to begin with a challenge, obstacle or question. This will capture the emotional attention of the audience and keep them interested. Then the struggle is introduced to get the audience to identify and relate to a person. From there, the resolution is shared, where the climax occurs leading to an emotional release from the audience. The transformation involves the lesson learned from the situation. Lastly, there is a call to action, where there is an invitation for the audience to reflect and act. All of these steps can be used when telling a story to a potential client through marketing and social media efforts.

Take a listen to learn more.

02:10 The Sequence of a Great Story

03:02 Starting with a Challenge

04:03 Introducing the Struggle

05:05 Resolution: The Turning Point

06:12 Transformation of the Character

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you looking for ways to make your law firm better? In this episode of the Maximum Lawyer Podcast, Tyson chats with Kyle Harbaugh about leveraging growth within law firms. They discuss identifying leverage points, emphasizing the importance of delegation to free up resources for strategic initiatives.

Leveraging growth for a law firm can be done using different methods. Many law firm owners are scared to delegate certain tasks due to fears that things will not be done right. The issue with this is owners becoming overwhelmed with so many tasks which leads to things not getting done. Think through the tasks that can be delegated out to different individuals on your team. It is important that you have trust with those in your firm to accomplish tasks.

Kyle provides some strategies on how to integrate core value in the hiring process. It is crucial to hire staff who align with the core values you have for the firm. Weave them into your job descriptions and discuss them during interviews to understand if someone will fit into your firm and will bring value to your business.

Listen in to learn more!

02:27 Leadership and Parenting Lessons

04:20 Self-Leadership and Core Values

07:15 Hiring for Cultural Fit

11:47 Motivating Employees

15:24 Tracking Employee Performance Data

Tune in to today’s episode and checkout the full show notes here.

Connect with Kyle:

• Website
• Linkedin

Watch the YouTube version of this episode HERE

Are you looking for ways to grow viewership for your content? In this episode of Maximum Lawyer, Tyson shares an exciting update on the growth and optimization of the podcast’s YouTube channel and what has contributed to the growth.

Tyson shares some of the ways he has optimized growth for the Youtube channel. Changing the visuals, video descriptions and thumbnails are a few things that led to increased viewership and momentum for the channel. Consistency in releasing videos is important to ensure growth as well. It is important to ensure viewers are seeing you on their page more often and that the content itself is worth watching. It is not only about the content and the guests who are invited to speak, but aspects of the production itself that will gain interest.

Take a listen!

01:10 YouTube Channel History

02:20 Recent Growth Strategies

04:17 Statistics Overview

06:30 Content Release Strategy

Tune in to today’s episode and checkout the full show notes here.