We’re halfway through May, and let’s be real - this spring market isn’t what most realtors hoped for.

Deals are dragging. Offers are few. Listings are sitting. Buyers want to move but are hesitant. Sellers want premium pricing, but the market won’t support it. And agents? They’re feeling stuck - and their income is showing it.

So in this episode, we’re not ranting - we’re resetting.

I’ll show you how to generate momentum even when the market’s slow, how to lead when your clients are frozen, and how the best agents are still getting deals done when nothing seems to be moving.

Plus, I share some personal reflections from the recent TRREB Realtor Quest Conference - including a real talk breakdown of what worked, what didn’t, and what it all says about the state of the industry.

If you’re feeling stuck, this one’s for you.

🧠 Topics Covered:

🔹 Reality Check: What’s Really Going On Right Now

• The spring market slowdown
• Why effort doesn’t equal income in 2025
• What agents are feeling, and why they need a shift

🔸 The Truth About Buyers, Sellers, and Hesitation

• Buyer fear
• Seller delusion
• And the leadership gap most agents aren’t filling

🔴 5 Tactical Moves to Create Momentum Right Now

1. Reset price expectations
2. Revive your CRM and past leads
3. Create meaningful weekly education content
4. Launch a micro campaign (e.g. “Move-Up May”)
5. Rebuild your visibility - consistently

🔵 Conference Takeaway: Volume / Value

• Thoughts on Realtor Quest
• Exposure without alignment is a waste of time
• What realtors need to think about before chasing the next shiny object
• Thoughts on licensing, industry bloat, and how organized real estate needs a reset

🟢 Podcast Update & Coaching Challenge

• A behind-the-scenes update on the future of the podcast
• Why ONEtoONE coaching and Momentum Training are driving results
• How you can get involved if you want to go beyond just listening

⚡️ Mindset Reset + Final Challenge

• Why slow markets build strong agents
• 4 moves to create opportunities now
• A challenge to reconnect, campaign, and convert

✅ This Week’s Challenge:

✔️ Audit your pipeline
✔️ Reignite 10 conversations
✔️ Launch one simple micro campaign
✔️ Reevaluate how you’re showing up - and for who
✔️ Reach out to explore ONEtoONE coaching or bring Momentum Training to your office

📣 Call to Action:

If this episode helped reframe how you’re looking at the market, do 3 things:
✅ Subscribe to The MindShare Podcast
⭐️ Leave a 5-star review
📤 Share this episode with someone who needs to hear it
🎁 Download your FREE Ultimate Marketing Bundle at mindshare101.com

🔗 Connect with David:

📲 Instagram: @DavidGreenspan101
📘 Facebook & TikTok: @MindShare101
🎥 YouTube: @DavidGreenspan
🔗 LinkedIn: linkedin.com/in/mindshare101
📧 Email: david@mindshare101.com

🎙️ Sponsored By:

• KiTS Keep-in-Touch Systems
• REM Real Estate Magazine
• REVEL Realty Inc.

Last week, I called out what a lot of people don’t want to hear - this spring market isn’t saving anyone. It’s exposing the lazy ones. The ones without systems, without structure, and without a real plan.

But this week, I’m taking it one step further… because being “not lazy” isn’t enough.
Being busy isn’t the badge of honour people think it is.

I see too many agents running themselves into the ground, mistaking motion for momentum.
Packed schedules. Empty pipelines. Burnout. No deals.

In this solo episode, I’m breaking down exactly how the top-performing real estate agents are operating in 2025 - what they’re doing differently, how they’re structuring their days, and what you need to fix if you want to close more, earn more, and build a real business in this market.

If you’re tired of being busy but broke, this one’s for you.

🧠 Key Talking Points:

🔹 Busy vs. Better
– Why “busy” isn’t the same as “productive”
– The one question to ask when looking at your calendar

🔸 The Busy Trap
– Common agent behaviours that look productive but kill your growth
– “Busy agents feel important. Top agents get results.”

🔴 7 Behaviours of Top Agents in 2025

1. Intentional Scheduling
2. Weekly Client Education
3. Daily Pipeline Tracking
4. Strategic Content Batching
5. Ruthless Time Management
6. Running Monthly Campaigns
7. Constant Self-Education

🔵 The Mindset Shift
– Full calendar = full pipeline
– Progress = action + intention

🟢 3 Action Steps You Can Take This Week

1. Audit your week and cut one "busy" habit
2. Replace it with an income producing activity
3. Track your output daily, not just effort

✅ Episode Takeaways:

• You don’t need more hustle - you need better habits
• The top agents are structured, focused, and ruthless with their time
• There’s a clear difference between doing a lot and doing what works
• This market doesn’t reward busyness. It rewards execution.

📣 Call to Action:

If this episode hit home:
✅ Subscribe to The MindShare Podcast
⭐️ Leave a 5-star review
📤 Share it with a colleague
🎁 Download your FREE Ultimate Marketing Bundle at www.mindshare101.com

🔗 Stay Connected:

• Instagram: @DavidGreenspan101
• Facebook & TikTok: @MindShare101
• YouTube: @DavidGreenspan
• LinkedIn: linkedin.com/in/mindshare101

🎙️ Sponsored By:

• KiTS Keep-in-Touch Systems
• REM Real Estate Magazine
• REVEL Realty Inc.

Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!

I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.

And we haven't connected yet, send me a message!

Facebook: facebook.com/mindshare101
Instagram: instagram.com/davidgreenspan101
Youtube: youtube.com/@DavidGreenspan
Linkedin: linkedin.com/in/mindshare101

Some markets are heating up. Others are dead quiet. Rates are holding, inventory is tight, and after a federal election that brought zero change - frustration is at an all-time high.

Buyers are hesitating. Sellers are stuck in the past. And too many agents?
They're just sitting back, waiting for the spring market to “do the work.”

But here’s the truth: spring isn’t saving anyone - it’s exposing the agents who aren’t doing enough.

In this solo episode, I’m diving into the harsh reality of the current Canadian housing market, the mindset mistakes holding people back, and the real reason some agents are closing deals while others are spinning their wheels.

We’ll talk about what’s not working, what is, and how to shift your strategy so you stop blaming the market - and start building momentum.

And yes, I’m also opening up about something big: I’ve been thinking seriously about shutting this podcast down or possibly reducing the frequency. I’m asking for your input. If this show has meant something to you - let me know.
📧 Email me at david@mindshare101.com
📲 Or DM me on Instagram @davidgreenspan101

💥 In This Episode:

• Why this spring market is exposing lazy agents, not saving them
• The real reasons buyers, sellers, and realtors are frozen right now
• The most common mistakes agents are making in 2025
• What the top performers are doing differently to win
• Tactical steps you can take today to get unstuck and start moving again
• A mindset reset for agents who are serious about closing more deals

🔥 Key Takeaways:

• Spring isn’t broken - it’s just honest.
• This market rewards execution, not good intentions.
• You don’t need better conditions - you need better conversations.
• If you want more opportunities, be the one who creates momentum, not the one waiting for it.
• The only economy you can control is the one you build for yourself.

🎯 Call to Action:

If you got value from this episode - I want to hear from you:
📧 Email: david@mindshare101.com
📲 DM: @davidgreenspan101

✅ Subscribe to The MindShare Podcast
⭐️ Leave a 5-star review - it helps more agents discover the show
📤 Share this episode with someone who needs to hear it
🎁 Download your FREE Ultimate Marketing Bundle at www.mindshare101.com

🔗 Stay Connected:

• Instagram: @DavidGreenspan101
• Facebook & TikTok: @MindShare101
• YouTube: @DavidGreenspan
• LinkedIn: linkedin.com/in/mindshare101

🙏 Special Thanks:

This episode is sponsored by KiTS Keep-in-Touch Systems, REM Real Estate Magazine, and REVEL Realty Inc.

Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!

I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.

And we haven't connected yet, send me a message!

Facebook: facebook.com/mindshare101
Instagram: instagram.com/davidgreenspan101
Youtube: youtube.com/@DavidGreenspan
Linkedin: linkedin.com/in/mindshare101

Struggling to get noticed in today’s noisy real estate market? You’re not alone - but the right content strategy can change everything.

In this episode of The MindShare Podcast, I’m joined by Jordana Springgay, Editor of Real Estate Magazine (REM), to break down how agents can create powerful content, amplify their message, and turn visibility into real business growth.

With over a decade of experience as a journalist for Canada’s top newsrooms in Toronto and Ottawa, Jordana brings a sharp lens to the real estate industry. Now leading REM, she’s on a mission to deliver the stories that matter to agents and brokers - and in this conversation, she shares exactly what makes content credible, influential, and actionable.

If you’ve been wondering how to build authority, grow your personal brand, and stand out from the crowd - this episode is for you.

🟢 Part 1: Quick Context – Inside Real Estate Media
4:26 – What drew Jordana to the real estate space
5:21 – Stepping into the Editor role at REM
9:29 – What makes REM different from other industry news
12:45 – The vision for REM going forward

🟡 Part 2: Content Creation for Realtors
18:44 – What kind of content realtors should focus on in 2025
25:32 – How to overcome the fear of showing up online
29:54 – What makes content credible and trustworthy
36:36 – How to start building relationships with local or industry media

🔵 Part 3: Leveraging Content for Business Growth
39:50 – What to do after you’ve been published or featured
42:59 – Common visibility mistakes agents make

🔴 Part 4: Trends and Future Opportunities
46:24 – What themes and stories agents should focus on in 2025
49:47 – Where real opportunities lie over the next 12–24 months
53:41 – What to say to anyone who says “I can’t”

🌐 Read REM online: realestatemagazine.ca
📲 LinkedIn: Jordana Springgay

💡 Episode Sponsored By

• KiTS Keep-in-Touch Systems – your ultimate marketing and lead-gen CRM
• REM Real Estate Magazine – Canada’s trusted source for real estate news
• REVEL Realty Inc. – redefining real estate with bold marketing, cutting-edge training, and a culture that empowers success

🚀 Loved this episode? Here’s what to do next:

✅ Subscribe to The MindShare Podcast so you never miss an episode
⭐️ Leave a 5-star review — it helps us grow and reach more real estate professionals
📤 Share this episode with someone in the business who needs to hear it
🎁 Download your FREE Ultimate Marketing Bundle at mindshare101.com

📲 Let’s Connect

• Instagram: @DavidGreenspan101
• Facebook & TikTok: @MindShare101
• YouTube: @DavidGreenspan
• LinkedIn: linkedin.com/in/mindshare101

Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!

I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.

And we haven't connected yet, send me a message!

Facebook: facebook.com/mindshare101
Instagram: instagram.com/davidgreenspan101
Youtube: youtube.com/@DavidGreenspan
Linkedin: linkedin.com/in/mindshare101

Joining me on this week’s MindShare Podcast is Christine George, a nationally recognized real estate branding expert, Founder of Post & Beam Creative, and Host of the Know Like Trust for Real Estate podcast. She’s helped countless agents elevate their marketing, amplify their voice, and grow their sales by 25%–40% - just by building a personal brand that actually connects with people.

We break down the full branding journey - from uncovering your “superpower” to designing your visuals, crafting your messaging, staying consistent on social, and even launching authority platforms like a podcast or YouTube channel.

If you’ve ever said, “I don’t know what my brand really is,” or “I want to show up more consistently but don’t know how” - this one’s for you.

⏱️ Timestamps & Topics Covered

🧭 Personal Brand & Origin Story
4:58 – Christine’s journey from brokerage to branding to podcasting
8:26 – What “Know, Like, Trust” really means for realtors today

🎯 Personal Branding for Realtors
15:19 – Why personal branding is a must in 2025
18:10 – The biggest branding mistakes agents make

🎨 Visual Branding & Execution
30:24 – How to bring your brand to life visually
35:42 – Budget-friendly tools to make your brand look pro

📣 Content Marketing & Trust-Building
37:11 – Content marketing in 2025: what’s changed
41:20 – Balancing personal, property, and educational content
44:03 – One overlooked trust-building tactic you can do today

✅ Final Actionable Advice
58:16 – What to do if you feel stuck in your brand
1:00:53 – What to say to someone who says, “I can’t”

🔗 Connect with Christine George:

📲 Instagram: @ChristineGeorgeCreative
🌐 Website: www.postandbeamcreative.com
🎧 Podcast: Know Like Trust for Real Estate

🚀 Loved this episode? Here’s what to do next:

• Subscribe to The MindShare Podcast so you never miss a new episode
• Leave a review if this helped you – it helps us reach more real estate professionals
• Share this episode with a fellow agent who needs help refining their brand
• Visit www.mindshare101.com for more real estate marketing strategies

🎁 Get your FREE gift on the homepage - The Ultimate Marketing Bundle
💥 Learn more about joining the REVELution and redefining your real estate career

📲 Let’s Connect:

• Instagram: instagram.com/davidgreenspan101
• YouTube: youtube.com/@DavidGreenspan
• LinkedIn: linkedin.com/in/mindshare101

🎙️ This episode is sponsored by:
KiTS Keep-in-Touch Systems | REM Real Estate Magazine | REVEL Realty Inc.

Thanks for tuning in!

Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!

I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.

And we haven't connected yet, send me a message!

Facebook: facebook.com/mindshare101
Instagram: instagram.com/davidgreenspan101
Youtube: youtube.com/@DavidGreenspan
Linkedin: linkedin.com/in/mindshare101

Struggling to stay consistent on social media? You’re not alone - but today, we’re fixing that.

On this episode of The MindShare Podcast, I’m joined by Katie Steinfeld, Broker of Record at On The Block Realty and Chair of the Board at RECO, to walk us through how real estate professionals can finally take control of their social media presence - with a strategy that actually works.

From content planning to creation, posting, and engagement, this episode is your step-by-step social media roadmap. Katie shares her personal approach, favorite tools, and the mindset shifts needed to stay consistent and build a powerful personal brand online.

Whether you're stuck in overthinking, don't know what to post, or just feel overwhelmed - you'll walk away from this episode with clear, actionable steps to start showing up, standing out, and converting content into results.

⏱️ Timestamps & Topics Covered:

🧠 Mindset and Overcoming Barriers

5:26 – The #1 mental barrier holding realtors back from posting
8:49 – How Katie personally overcame fear of showing up online

📅 Content Strategy and Ideation

14:07 – How to plan content: monthly calendar or weekly structure?
18:18 – Coming up with creative real estate content ideas
19:24 – Why Katie doesn’t post listings — and what realtors need to know
21:27 – Advice for realtors who feel stuck or overwhelmed on what to post

🎥 Content Creation and Execution

26:10 – Katie’s end-to-end content creation process (and who helps)
29:56 – Best apps and tools for editing photos, videos, and carousels
38:16 – How to balance content quality vs speed

📆 Scheduling and Publishing

41:50 – Does she batch or post organically? Her full scheduling flow
43:47 – Posting frequency & the importance of consistency
45:23 – Best times of day/days of week for engagement

💬 Engagement and Growth

48:14 – Managing engagement: replying to DMs, comments, and more
49:02 – One big mistake realtors make after they post

📈 Results and Real Impact

54:19 – Real business results from content: referrals, recruitment, and brand building
54:52 – What’s the long game? Why consistency pays off big

✅ Final Actionable Advice

56:47 – First step a realtor should take this week to get started
58:56 – What to say to someone who says “I can’t”

🔗 Connect with Katie:

📲 Instagram: @KatieSteinfeld
🌐 On The Block Realty: www.getontheblock.com

🚀 Loved this episode? Here’s what to do next:

• Subscribe to The MindShare Podcast so you never miss a new episode
• Leave a review if this helped you - it helps us reach more real estate professionals
• Share this episode with a colleague who needs to step up their social media game
• Visit www.mindshare101.com for more real estate marketing strategies

Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!

I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.

And we haven't connected yet, send me a message!

Facebook: facebook.com/mindshare101
Instagram: instagram.com/davidgreenspan101
Youtube: youtube.com/@DavidGreenspan
Linkedin: linkedin.com/in/mindshare101

Today, we're tackling the spring market with a no-nonsense guide on how to 'Crack Your Spring Market.' We’ll explore some of the latest trends that are shaping the real estate landscape and spark some necessary, though potentially polarizing, conversations. This isn’t about pushing anyone away; it’s about shedding light on crucial insights and fostering a space for constructive dialogue.

I’ll arm you with actionable steps to dominate the next 90 days. Because when you focus on the right actions, as we’ll discuss, you’re going to see those deals start rolling in - regardless of what the market throws at you.

Introduction

• Quick overview of the episode's focus on spring market strategies and economic challenges.
• Introduction to the key topics: Decreased Sales, Economic Uncertainty, Mortgage Rates, and Emerging Market Trends.

Decreased Sales and Price Declines

• Discussion on the significant drop in home sales and how prices are adjusting from the peaks of 2021.
• Insights from the Toronto Regional Real Estate Board on increased affordability in the GTA.
• Action Step: Strategies to communicate these market shifts to sellers effectively.

Economic Uncertainty and Trade War

• Analysis of how current global economic uncertainties and potential trade wars are affecting buyer sentiment.
• Recent findings from the Canadian Real Estate Association on the impact of tariff uncertainties.
• Action Step: Tips on explaining these economic factors to buyers to maintain transparency and trust.

Mortgage Rates and Affordability

• Examination of rising mortgage rates and their impact on home affordability.
• Discussion on the Bank of Canada's recent policy changes and their implications for the housing market.

Other Notable Trends

• Coverage of regional market trends, including overbidding in Montreal and the surge in Calgary’s housing supply.
• Report on the drop in average rent prices across Canada and the increase in new listings in the GTA.

Emerging Trends and Political Commentary

• Challenges around housing affordability and the importance of policy change.
• The growing emphasis on sustainability and climate change in real estate decisions.
• Detailed discussion on the benefits of conservative policies in fostering a stable and predictable real estate market.
• Final Thoughts and Call to Action: Encouragement to engage in informed voting and proactive participation in shaping the future of real estate through strategic actions.

If you found value in today’s episode, don’t forget to subscribe, leave a review, and share it with your network. Your feedback helps us grow and continue bringing you the best real estate insights every week. For more resources, visit our website at www.mindshare101.com, and follow us on Instagram @davidgreenspan101 to stay updated.

Join us next time on The MindShare Real Estate PodCast as we tackle more challenges and uncover new strategies in the ever-evolving world of real estate.

Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!

I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.

And we haven't connected yet, send me a message!

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Join us on this episode of The MindShare Podcast, titled 'Lights, Camera, Action: Mastering Video Marketing for Realtors - From Fear to Fame,' where we sit down with expert videographer Mike Santos.

Dive into the transformative world of video marketing as Mike shares essential strategies for realtors to overcome the fear of being on camera, produce high-quality content with simple tools, and effectively engage and expand their audience.

Discover how consistency, innovative techniques, and a straightforward approach can elevate your real estate brand from the background to the spotlight.

Don't miss these invaluable insights that could redefine your marketing strategy and boost your business.

Show Notes with Timestamps:

In this informative episode with Mike Santos, we explore the full spectrum of video marketing for realtors. Here's what you can expect:

• [7:02] Consistency in Video Marketing: Mike discusses why consistency is key and suggests strategies to keep your video content regular and engaging.
• [18:07] Overcoming Camera Shyness: Hear Mike's top advice for realtors hesitant to step in front of the camera and how to ease into being video confident.
• [22:38] Video Creation Workflow: A step-by-step guide from Mike on planning and creating engaging video content from scratch.
• [23:22] Equipment Recommendations: Essential equipment tips for beginners looking to produce videos independently.
• [26:04] Using Smartphones for High-Quality Videos: Learn about apps and tools that enhance video quality with just your smartphone.
• [27:55] Improving On-Camera Presence: Tips on how realtors can appear more natural and confident on camera.
• [31:05] Professional Look on a Budget: How to ensure your videos look polished without the need for professional videographers.
• [36:32] AI in Video Production: Mike's insights on the role of AI in enhancing video marketing strategies.
• [42:13] Best Practices for Video Publishing: Where and how to publish your videos to maximize reach and engagement.
• [47:02] Keeping Content Fresh: Strategies for keeping your video content engaging in a competitive market.
• [51:46] Scaling Your Video Efforts: Advice for those ready to take their video marketing to the next level.
• [55:51] Motivation in Video Production: What keeps Mike's clients producing content, even without immediate results.
• [59:10] Essential Video Marketing Insights: The most crucial thing Mike wishes every realtor knew about video marketing.
• [1:01:41] Overcoming Doubts: Mike addresses the common "I can’t" mentality and how to surpass it.
• [1:07:03] Measuring Success: Mike shares his personal benchmarks for a successful day.
• [1:10:40] Final Words of Wisdom: Key actions realtors should take this spring to leverage video marketing effectively.

Don’t forget to subscribe to The MindShare Podcast for more expert insights and strategies. Visit our website at www.mindshare101.com for additional resources, and make sure to rate and review us on your favorite podcast platform!

Thanks for tuning in!

Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!

I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.

And we haven't connected yet, send me a message!

Facebook: facebook.com/mindshare101
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