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If you’re listening to this, it’s probably because you’ve been hearing the buzz about building a community-based business. Maybe you’ve seen a few friends launch their own groups, or you’ve scrolled past one too many “find your tribe” posts on Instagram. And now, everywhere you look, it’s AI this, AI that. Robots are writing emails, automating jobs, and—let’s be honest—making you wonder when the robot uprising is coming for your job (and if it’ll at least have the decency to give you a two-week notice).

So, you want a backup plan. Or maybe a little extra income. Or a shot at retiring before you’re 97. Or heck, maybe you just want to finally quit that job that drains your soul every Monday morning. Whatever your goal, the idea of starting an online community is starting to sound…pretty darn appealing.

But then you hit the wall. You’re stuck at step one:
What should my community actually be about?

But then—bam!—the brain gremlins show up.
You start spiraling:
“What if I pick the wrong topic?”
“What if nobody joins?”
“What if I get bored and want to quit?”

Or my personal favorite: “What if I’m secretly just not cut out for this and everyone finds out I’m a fraud?” (Raise your hand if you’ve ever felt personally victimized by your own self-doubt.)

Here’s the truth: This is the thing that trips everyone up. We get so tangled up in the idea that our community has to be perfect, or permanent, or some kind of legacy project that our grandkids will talk about at Thanksgiving. Spoiler alert: It doesn’t have to be any of those things.

Today, I’m going to walk you through how to choose a community niche that actually fits you—your skills, your experience, your passion, or even just that thing you can’t stop talking about at dinner parties. And here’s the best part: It doesn’t have to be forever. You can change your mind. Your community can evolve. People can come and go. It’s not a marriage proposal—it’s more like a first date. Low stakes, high potential, and if it gets awkward, you can always blame it on the WiFi.

So, if you’re ready to stop overthinking, ditch the perfectionism, and finally start building something meaningful (and maybe a little bit fun), let’s dive in.

I promise, by the end of this episode, you’ll feel a whole lot lighter—and maybe even a little bit excited to get started.

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Have you ever found yourself staring at your computer, coffee in hand, thinking, “Is this really it? Is this what I’m going to do for the next decade or two?” If you’re nodding right now, you are absolutely in the right place.

Today, we’re diving into a topic that’s close to my heart and, honestly, could be the game-changer you’ve been waiting for: a community-based business. What the heck is it? Why does it matter? And why, if you’re over 40, is it the smartest, and dare I say, most fun way to build (and live) the next chapter of your life?

So, buckle up, because we’re about to blow the dust off the old business playbook and talk about building something meaningful, profitable, and, most importantly, gives you more freedom so you can actually enjoy your life now, not when you’re 70.

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You know that feeling when you know something needs to change, but the thought of actually making that move feels overwhelming? Maybe life is fine—comfortable, even—but deep down, you know you're meant for something more.

The truth is, stepping into what’s next—whether it’s a career shift, a business pivot, or a personal reinvention—takes courage. And today, we’re talking all about how to embrace change with confidence, even when it feels uncertain.

I’m so excited to have my friend Julie Jakopic here with me. Julie is an expert in helping people break through fear and step boldly into the life they’re meant for. She’s guided countless entrepreneurs and leaders through big transitions, and she’s here to share the mindset shifts and strategies that make it possible.

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Writing a book is one of the most incredible things I’ve ever done. When I released Becoming Extraordinary, it was exciting, therapeutic, and—if I’m being totally honest—a little terrifying.

So I get it. So many people want to write a book, but they don’t think they can. They tell themselves:

• “I’m not a real writer.”
• “I wouldn’t even know where to start.”
• “What if no one reads it?”

But here’s what I’ve learned—it’s not as hard as it seems. And if that dream of writing a book has been sitting in the back of your mind, today’s conversation is for you.

Today, I’m joined by my friend Sam Bennett, a best-selling author, creative entrepreneur, and expert at helping people finally take action on those big ideas they’ve been putting off. And let me tell you—she doesn’t just talk about this stuff, she’s done it. Sam has written not just one, but multiple bestsellers.

She knows exactly what holds people back, how to break through the fear and perfectionism, and—most importantly—how to finally start writing the book you’ve been thinking about for years.

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Discover how to build automated experiences that deliver the same level of excellence as you do! In How to Create Automated Experiences That Are as GOOD as You Are with Paul Sokol, learn how to design systems that wow your customers, save you time, and grow your business seamlessly.

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Landing high-value clients doesn’t have to be complicated, exhausting, or feel like you’re constantly chasing leads. In fact, it can come down to just one video.

It’s true, one strategic, well-crafted video can do the heavy lifting for you—attracting the right people, build trust, and bringing in those dream clients on autopilot.

And today, I’ve got Ian here to show us exactly how to make that happen.

Ian is a video marketing strategist who has spent years helping businesses use the power of storytelling and video to attract and close high-value clients. He knows what works, what doesn’t, and—most importantly—how to make YouTube work for you with just one game-changing strategy.

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Entrepreneurship can be exciting—but it often comes at the cost of mental health. In The Hidden Struggle: How Entrepreneurs Can Prioritize Mental Health Without Sacrificing Success with Heather Dopson, discover actionable strategies to find balance, reduce stress, and achieve success without burnout.

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When you’re an entrepreneur or small business owner, customer service can feel like a never-ending to-do list. You’re juggling everything—marketing, sales, fulfillment—and on top of that, responding to emails, handling support questions, and making sure every client feels taken care of.

And if you’ve ever thought, “I don’t need to worry about scaling customer service yet—it’s just me,” I totally get it.

But here’s the truth: customer service isn’t just about solving problems—it’s about creating an experience that builds loyalty, trust, and repeat business. And as your business grows, so will the demands on your time.

That’s why AI is such a game-changer. It allows you to automate repetitive tasks, respond faster, and serve more customers without feeling overwhelmed - but it’s not about replacing the personal touch—it’s about giving you back time while making your customer experience even better.

So today, I’m sitting down with my friend and AI expert Piyush Parikh to break down how entrepreneurs—yes, even those running solo—can use AI to scale customer support, streamline communication, and keep customers feeling valued.