Bengaluru is rapidly emerging as India’s new advertising epicenter, challenging the long-standing reign of Mumbai and Delhi. What’s driving this transformation? A dynamic combination of thriving startups, digitally native D2C brands, and a fresh crop of independent agencies that are reshaping the creative landscape. From fintech to fantasy sports, the city is drawing in forward-thinking advertisers eager to experiment. Its strong tech foundation positions it as a frontrunner in AI-enabled content, digital innovation, and hyperlocal campaigns. But the momentum isn’t limited to Bengaluru. Southern markets like Kerala, Chennai, and Hyderabad are also experiencing significant economic growth, rising consumer demand, and sectoral expansion. The pandemic only accelerated this shift, with remote work enabling talent to stay anchored in the South and flourish. Host Prasad Sangameshwaran is joined by Lloyd Mathias, business strategist and independent director; Kaustav Das, CEO and co-founder, Ralph&Das; and Rahul Vengalil, CEO & co-founder of TGTHR, as they unpack how Bengaluru and the broader South are rewriting the narrative of Indian advertising.

You can follow Anirban Chowdhury on his social media: Twitter and Linkedin

Also listen to Corner Office Conversations from the podcast: Adar Poonawalla, Sandip Patel, The Mega Listing Of Vishal Retail, Antonoaldo Neves, Rajesh Jejurikar, Srikanth Velamakanni, and more!

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

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India’s aesthetic legacy is lighting up luxury runways across Paris and Milan from Louis Vuitton’s “Voyage to India” to Prada’s controversial Kolhapuri-inspired sandals. But behind the global admiration lies a deeper story: one of borrowed beauty, blurred boundaries, and battles for credit. We explore the fine line between celebration and exploitation. Fashion scholar Phyllida Jay joins host Apoorva Mittal to unpack how India stands between being endlessly mined for design and finally demanding recognition. With GI tags, artisan invisibility, and IP inequalities at the forefront, this is a look at what happens when the world wears India without saying her name.

You can follow our host Apoorva Mittal on her social media: Twitter & Linkedin

Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts,JioSaavn, Amazon Music and Google Podcasts.

Credits: Louis Vuitton.

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What happens when a global FMCG giant hits pause on its playbook and places a bold new bet on leadership? In this episode of The Morning Brief, host Ratna Bhushan speaks with Sandip Ghose, HUL veteran and currently Managing Director of MP Birla Cement, and ET’s Senior Editor Sagar Malviya to unpack the high-stakes leadership transition at Hindustan Unilever Limited, where the abrupt exit of CEO Rohit Jawa has made way for marketing veteran Priya Nair. From long-standing market pressures and legacy baggage like GSK’s Horlicks to shifting consumer trends, the conversation traces the strategic recalibrations underway at HUL.

With insights into the contrasting legacies of Jawa and his predecessor Sanjiv Mehta, the episode explores what Nair’s digital-first, premium-led approach could mean for the company’s growth story.

Will her vision reinvigorate investor confidence and steer HUL through a slowing consumer cycle? Or is this a bigger story about transformation, expectation, and the evolving DNA of leadership in Indian corporates?

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You can follow Ratna Bhushan on her Linkedin, Twitter profiles and read her Newspaper Articles.

Check out other interesting episodes from the host like: Tariffs trump trade, Health Hazards in your Grocery Bag, Trump vs Harvard: India Impact, Explaining India’s Record FDI Freefall and much more.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.

See omnystudio.com/listener for privacy information.