
The Mower, The Motivation and The Mindset: One Man's Lawn Care Success Story
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What does it take to build a successful small business from scratch with limited resources? Ruben Gingrich's journey from the Amish community to owning Redemptive Lawn Care offers remarkable insights into entrepreneurship, perseverance, and strategic growth.
Ruben shares his fascinating path, leaving the Amish at 18 and eventually starting his lawn care business during the height of COVID in 2020. His early entrepreneurial spirit showed itself even during his Amish upbringing, where he operated a small furniture workshop. This foundation, combined with unwavering determination, helped him build a thriving service business despite significant challenges.
Perhaps most inspiring is Ruben's approach to overcoming health obstacles. Living with cystic fibrosis, he made a conscious decision to shift his mindset from limitation to possibility. "I totally believe that's why I kept getting sicker," he explains about his former outlook. This transformative perspective not only improved his health but became central to his business philosophy.
Starting with borrowed equipment and a small trailer, Ruben gradually built Redemptive Lawn Care into a respected service provider across Harmony, Lanesboro, and Preston, Minnesota. His strategic approach to growth stands out in a world obsessed with rapid scaling. "I don't want to grow too fast," he shares, "especially with the way the winters have been lately... I don't want to get a whole bunch of debt to try to grow." This measured approach has created a stable foundation for sustainable expansion.
The conversation delves into practical aspects of marketing, staffing, and exploring new technologies like robotic mowers. Ruben's long-term vision includes potentially franchising his business model while maintaining the exceptional customer service that sets him apart. His commitment to treating customers "the way we want to be treated" forms the bedrock of his business ethics.
Ready to support a small business owner who exemplifies entrepreneurial spirit and integrity? Contact Redemptive Lawn Care at 507-513-3196 or visit redemptivelawncare.com to request their services.
Special Thanks to my guest Reuben Gingerich with Redemptive Lawn Care located in Harmony, MN
To Connect with Reuben please call 507-513-3196 or they can go on the website at redemptivelawcare.com
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