The One-to-Many Strategy part 2: Turning Relationships Into Referrals That Scale (feat. Megan Peyton)
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The One-to-Many Strategy part 2: Turning Relationships Into Referrals That Scale (feat. Megan Peyton)
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In this follow-up to last week’s episode, Randy Stanbury is joined by Megan Peyton of the 4 Level Integrators team to go deeper into what it really takes to generate consistent, high-quality leads — especially when you don’t have the time or budget for expensive marketing campaigns.
Together, they unpack why relying solely on SEO, ads, or word-of-mouth is not enough to scale — and why active, intentional relationship-building is the strategy top builders use to win. Megan shares simple, actionable ideas to generate leads through job site proximity, client follow-ups, realtor partnerships, past client engagement, and co-marketing — all without feeling “salesy.”
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