In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the “problem” is solved? Are you really worth $200/hour when you're no longer rehabbing an acute injury? Dan breaks down why ongoing care is not only valid, but vital for your patients and your business.

• Why most PTs struggle with recurring visits (blame insurance conditioning)
• The two paths for ongoing care: hands-on vs. consulting
• What we misunderstand about the real value of our skill set
• How to reframe "maintenance" as health performance coaching
• Examples of long-term patient transformation beyond the discharge phase
• How your own doubts may be blocking practice growth
• Why patients come back (hint: it’s not always the therapy)
• The connection between trust, accountability, and long-term impact

• Reposition yourself as a consultant for the human body—not just a problem-solver
• Use ongoing visits to educate, empower, and hold people accountable in a structured way
• If you’re strong with manual therapy, embrace it—people pay for how you make them feel
• Don’t assign value for others—let them decide what’s worth it
• Train your staff to think long-term, not just in discharge timelines

• PT Biz Website – Learn how to grow your cash practice with a proven system
• Join the 5-Day Challenge – Start building recurring revenue and scaling smarter
• Get the PT Biz Book – Learn how 240+ clinicians built their practices from scratch

If you want to build a business that truly lasts, you can’t just be a fixer—you need to be a guide. Patients want more than pain relief. They want clarity, connection, and someone who can help them perform for life. Continuity isn’t optional—it’s your best path to impact and income.

In this episode, Doc Danny sits down with APTA President Dr. Kyle Covington for a candid conversation about the future of physical therapy. From navigating insurance and burnout to embracing AI and education reform, this episode covers the real challenges and massive opportunities facing the profession today. Whether you’re a student, seasoned clinician, or clinic owner, this is a must-listen for anyone serious about the evolution of PT.

• How physical therapy has evolved over the last 20 years
• The rise of cash-based, hybrid, and non-traditional models
• Direct access laws, payment reform, and advocacy wins
• Burnout, staffing issues, and why reimbursement needs to change
• What the APTA is actually doing—and why most PTs don’t know
• Why communication, sales, and emotional intelligence matter more than ever
• The future of AI in PT: where it helps and where it can’t replace us
• How PT education is adapting to meet new demands
• What Kyle sees coming next for the profession

• If you're frustrated by reimbursement, learn to negotiate contracts or consider a hybrid model
• Don’t wait for the system to change—educate patients on your value right now
• Use tech and AI tools to reduce burnout and streamline admin work
• Get involved locally with your APTA state chapter to actually influence change
• PT school isn’t just about technique—learning communication and business skills matters just as much

• Visit APTA – Explore advocacy updates and get plugged in locally
• Join the 5-Day Challenge – Get clarity and a plan to go full-time in your cash practice
• Meet Claire AI – Try 10 free SOAP notes and save hours on documentation

Physical therapy is changing—fast. But that’s not a bad thing. Whether you're frustrated with insurance, curious about AI, or wondering how to make a bigger impact, the profession needs voices like yours to move forward. As Dr. Covington says, we’re in our adolescence as a field—and what we do next will shape the future for decades.

In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you’ve ever felt like your content is falling flat, your ads aren’t working, or your community doesn’t “get” what you do—this is a must-listen. Danny explains how to identify your avatar, craft a message that resonates, and why this one step makes or breaks every marketing strategy—no matter the platform.

• Why marketing fails without a clearly defined avatar
• The biggest mistake PTs make when creating content
• How to build your marketing around one ideal client
• Why reach and views are meaningless without clarity
• How to stop being a generalist and start standing out
• Marketing as storytelling: speaking to past versions of yourself
• How specificity lowers price sensitivity and builds trust

• Create a detailed avatar of your ideal client—name them, define their life, habits, and values
• Speak directly to that person in your emails, videos, and captions
• Forget about views and likes—focus on resonance and relevance
• Use marketing to solve real problems and connect through shared experience
• Clarity in message precedes success in any marketing channel

• Visit PT Biz – Learn how we help clinicians grow without insurance
• Join the 5-Day Challenge – Build your marketing foundation the right way
• Book a Free Strategy Call – Talk to a senior advisor about your practice goals
• Subscribe on YouTube – Get weekly real-world advice from successful PTs

If your marketing isn’t landing, it’s not because you’re bad at content. It’s because your message isn’t clear to the right person. Define your avatar, speak directly to them, and your entire strategy