Chewing It Over — AI, Ethics & the Future of Physiotherapy

Jack Chew is joined by Ash James (CSP’s Director of Practice and Development) to tackle the hot topic of artificial intelligence in physiotherapy — and the newly released CSP Statement of Principles on the subject.

This wide-ranging conversation explores the origins of the document, the reasons for its principle-based approach over policy, and what it means for clinicians across sectors — from MSK to sport, education, and beyond.

In this episode:
▪ Why the CSP chose agile principles instead of hard rules
▪ Data governance, patient safety, and protecting professional titles
▪ How AI might support — not replace — clinical decision-making
▪ What physios need to know about legal and ethical use of generative tools
▪ The future role of human touch in a tech-enhanced profession

Ash and Jack don’t shy away from critiques — including whether the CSP is reacting too slowly, or even too early, and how the profession can keep its identity amidst change.

Want to weigh in? Check out the CSP’s guidance and send your thoughts to info@physio-matters.com

Mentioned in this episode:

• CSP Statement of Principles on AI

• NHS Lanarkshire service

• Medical device regulation

• Data privacy, GDPR, and patient trust

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Chewing It Over — MVPs, Belief & Building Before You’re Ready

Jack digs into the messy middle of product development — when you’re building something people can believe in, even if it’s not finished with two wonderful Jo’s (Turner and Elphinston).

Prompted by a conversation about MVPs, early-stage traction, and product storytelling, Jack explores how clarity, confidence, and customer obsession shape successful products long before they’re “ready.”

This episode touches on:
▪ Why belief is often more valuable than features
▪ The fine line between feedback-driven and vision-led development
▪ How to communicate what you’re building — even when it barely exists
▪ And why showing enough to inspire action beats waiting for perfect polish

Whether you're launching a product, building a business, or just figuring out how to talk about your idea, this one’s for you.

Got thoughts or questions? Reach out at: info@physio-matters.com

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The Elephant in the Treatment Room

Jack Chew is back, diving headfirst into a controversial topic that’s stirred the waters on LinkedIn.

In this solo episode, Jack unpacks a bold statement made by a leader in UK physiotherapy regarding the undervaluation of quality care by private medical insurers — and the uncomfortable contradictions that come with it.

From public post to corporate ownership, Jack explores the blurred lines between truth-telling and virtue signaling, the influence of venture capital on care standards, and why leadership accountability matters more than ever. This episode isn't just a takedown — it's a rallying call for integrity, transparency, and deeper discussion in MSK care.

Join the conversation:

▪ Should clinic leaders speak out publicly or tackle issues internally?

▪ Are private medical insurers solely to blame for degrading care standards?

▪ What role does corporate consolidation play in patient outcomes?

Send feedback or thoughts to: info@physio-matters.com

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