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Dawn Kennedy talks with Chris Peterson, co-founder of Lifemind.ai and author of 'Red and Blue Customers,' discusses the importance of understanding the political leanings and worldviews of consumers in marketing. They explore how liberal and conservative values influence purchasing decisions, media consumption, and brand trust. Dawn and Chris highlights the critical distinctions in worldviews between liberals and conservatives and their implications for business strategy, customer loyalty, and product innovation.

In this episode…

Who is Chris Peterson, and whom does he serve? (01:04 )

Understanding Customer Worldviews (01:19)

How to align your business values with your target market. (2:48)

Case Studies and Real-World Examples. (10:29)

Navigating Market Segmentation. (12:11 )

The impact of liberal vs. conservative values on consumer behavior. (17:35)

The Fascination with Apple Product Launches. (20:36)

The role of technology enthusiasts in market penetration. (21:14)

Building loyalty and understanding lifetime customer value. (22:36)

Worldviews in Business and Marketing. (23:47)

The Intersection of Marketing and Sales. (26:12)

Media Consumption and Worldviews. (31:17)

Coca-Cola's Global Market Strategy. (32:54)

Applying worldview insights to strengthen your business. (35:32)

An introduction to Life Mind AI and its role in business intelligence. (39:26)

Final thoughts and key takeaways. (40:59)

Chris Peterson’s Information:

Website: http://www.lifemind.ai/

LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn Kennedy talks with Neil Twa, author of Almost Automated Income with FBA, and Host of High Voltage Business Builders Podcast. Dawn and Nei talk about the importance of profitability over volume, understanding market demand, and leveraging Amazon's FBA system to optimize for success. Neil also outlines strategies for scaling a business to seven figures and beyond, the importance of customer intent, and handling tariff challenges.

In this episode….

Who is Neil Twa, and whom does he serve? (0:48)

The Birth of Belt Buddies (3:06)

Understanding Amazon's FBA System (5:21)

The Importance of Profitability (06:46)

How to navigate Amazon’s complex marketplace and still win. (12:41)

Expanding Beyond Amazon (14:35)

Understanding profit margins and how consumers make purchase decisions. (18:02)

Strategies for selling high-end products on Amazon. (19:12)

What it takes to build a truly sustainable e-commerce business. (20:28)

The Importance of Capital and Growth Cycles (21:25)

Common e-commerce pitfalls — and how to avoid them. (22:05)

Scaling Your Business: Systems and Processes (22:40)

The Role of Mentorship and Mindset (23:40)

Realistic Expectations and Long-Term Success (24:42)

Dealing with market shifts, tariffs, and global challenges. (29:34)

Final Thoughts and Resources (36:57)

Neil Twa’s Information:

Facebook: https://www.facebook.com/voltageholdings/

Website: https://www.voltagedm.com/podcasts

LinkedIn: https://www.linkedin.com/in/neiltwa/

Book: https://www.amazon.com/stores/author/B0D7WD2JQC/about

X: https://x.com/voltagefba?lang=en

Instagram: https://www.instagram.com/neiltwa/?hl=en

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn Kennedy talks with Anne Gannon, CPA, who is not your typical accountant. A former professional golfer, she began her career as a CPA with a big-five accounting firm in Boston, Massachusetts. There, she quickly realized that the only winner in the traditional “busy season” approach was the accounting firm. Dawn and Anne talk about how short-term rentals can generate revenue, the risks involved, and the importance of planning and understanding regulations. The episode provides valuable insights into the benefits and challenges of managing short-term rentals, including tax advantages and the importance of finding the right property and location.

Who is Anne Gannon, and whom does she serve? (0:55)

Short‑Term Rentals as Investments (1:29)

Risks and Rewards of Short‑Term Rentals (2:19)

Location Considerations for Short‑Term Rentals (7:18)

Legalities and Regulations (13:23)

Tax Benefits and the Accounting Perspective (17:31)

Consumer Behavior and Market Trends (21:47)

Conclusion and Contact Information (30:14)

Anne Gannon’s information:

Phone: (617) 943-0480

Website: https://www.accelerator-method.com/

LinkedIn: https://www.linkedin.com/in/anne-gannon-529107148/

Facebook: https://www.facebook.com/profile.php?id=100095441858241

YouTube channel: https://www.youtube.com/@AcceleratorMethod

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn Kennedy speaks with Rick Ivanovich. A Chief Master Coach, serial entrepreneur, author, accountant, and speaker with a Life Purpose to inspire and transform professionals for balanced fulfilment. Dawn and Rick talk about the benefits and challenges of doing business internationally, leveraging experience in implementing accounting systems across countries and running various companies, including a technology company and an offshore development center.

In this episode…

Who is Rick Ivanovich and whom does he serve? (0:53)

Rick's Journey: From Supermarket Shelves to International Business (1:26)

The Power of Personal Branding (2:08)

Rick’s Diverse Business Ventures (2:54)

Navigating International Business Challenges (5:50)

Rick’s Unexpected Path to Vietnam (6:52)

Starting and Growing a Business in Vietnam (8:20)

The Learning Curve in Sales and Marketing (15:33)

Understanding International Accounting Standards (15:50)

Encouragement for Expanding Overseas (18:20)

Bringing American Coffee to Vietnam (20:49)

Challenges and Opportunities of Franchising Abroad (21:57)

From Accounting to Coffee Franchising (25:13)

Lessons from International Business (26:37)

Scaling an Accounting Business Globally (29:04)

The Complexities of Business Growth (33:05)

Navigating COVID-19's Impact (36:03)

Final Thoughts and Reflections (37:38)

Rick Ivanovich’s information:

Website: https://www.rickyvanovich.com/about

Linkedin: https://www.linkedin.com/in/rickyvanovich/

X/Twitter: https://x.com/i/flow/login?redirect_after_login=%2FRickYvanovich

Facebook: https://www.facebook.com/yvanovich

YouTube: https://www.youtube.com/c/RickYvanovich

BOOKS: https://www.amazon.com/stores/author/B

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Melissa Hoyer, a CERTIFIED FINANCIAL PLANNER™ and a Life/Wealth Coach at The Wealth Conservancy, a company that works with inheritors who have complex financial circumstances and are fed up with being overwhelmed or unsure of what they actually have. Her mission is to empower clients to manage their wealth wisely in a way that matters most to them. Dawn and Melissa talk about the critical importance of planning for succession, the emotional and financial impact of business inheritance, and how thoughtful estate planning goes beyond simply writing a will.

In this episode…

Who is Melissa Hoyer and whom does she serve? (0:47)

Planning for Business Succession (0:18)

Understanding Inheritances and Estate Planning (2:09)

Preparing for a Smooth Transition (3:18)

The Importance of Early Planning (9:05)

Challenges of Inheriting a Business (13:19)

Empowering the Next Generation (19:36)

Conclusion and Contact Information (23:59)

Melissa Hoyer’s Information.

LinkedIn: https://www.linkedin.com/in/melissahoyer/

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Damien Lupo, an entrepreneur who has founded over 70 companies and seeks to liberate a million people from financial bondage. Dawn and Damien talk about the concept of 'wishes and delicious delusions' and the dangers of living in a delusional state about business success and financial freedom. Key topics covered include the importance of distinguishing between passion and mission, the necessity of honesty with oneself, and the critical role of mentors and masterminds in personal and business growth.

In this episode…

Who is Damien Lupo and whom does he serve? (0:38)

Wishes and Delicious Delusions (1:43)

The Reality of Entrepreneurship (03:10)

How to find your North Star mission and align your actions with it. (5:02)

The Importance of Mentors and Masterminds (09:07)

Empowering Financial Freedom (10:38)

The Psychology of Judgment (13:11)

Starting Fresh: The Power of a Blank Slate (16:55)

Using zero-based thinking to rethink your life and business. (17:30)

The Three Cs: Credit Cards, Cash, and Calendar (18:22)

Breaking the Cycle of Stagnation (19:16)

Personal Accountability: Owning Your Actions (21:50)

Being honest about money and aligning your beliefs with your behavior. (26:49)

28:19 The Power of Commitment and Mentorship

28:56 Resources and Final Thoughts

Damien Lupo’s Information.

Website: https://damionlupo.com/

LinkedIn: https://www.linkedin.com/in/damionlupo

Facebook: https://www.facebook.com/damionlupoofficial/

Instagram: https://www.instagram.com/damion.lupo/

YouTube: https://www.youtube.com/c/damionlupo

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Anmol Singh, a Stock Market Trader & Investor Based out of New York, Author of the Book Prepping For Success. Anmol is renowned for his expertise in the financial markets. He has a deep understanding of various trading strategies and techniques that have helped him achieve consistent success. Anmol has been featured in major financial news publications, including CNBC and Fox Business. Dawn and Anmol talk about different types of investors, including angel investors, seed investors, and active investors, and highlight the benefits and challenges of having an external investor in your business.

In this episode…

Who is Anmol Singh and whom does he serve? (00:45).

Understanding the different types of investors and what sets them apart. (1:22)

Key benefits of bringing in outside investors to help scale your business. (3:18)

Finding the Right Investor for Your Business (5:09)

What investors are really looking for when they evaluate a business. (8:04)

Common Misconceptions About Investors (17:56)

Final Advice and Conclusion (25:19)

Anmol Singh’s Information.

Website: https://anmol.net/

LinkedIn: https://www.linkedin.com/in/anmolsc/

Instagram:https://www.instagram.com/deltaninety/

Facebook:

https://www.facebook.com/DeltaNinety/

https://www.facebook.com/anmolsc/

Support the show

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Pete Neubig, former co-founder of Empire Industries Realty & Property Management based in Houston, TX. He sold his company to Mynd Management where he was the Vice President of Eastern Operations. Pete is currently the co-founder and CEO of VPM Solutions. VPM Solutions is an online platform that connects the real estate industry with virtual team members across the globe. Dawn and Pete talk about Hiring and Managing Remote Team.

In this episode…

Who is Pete Neubig and whom does he serve? (00:22).

How remote work is evolving in the real estate industry. (2:17)

Identifying the Right Candidates for Remote Work (7:28)

Strategies for effectively training remote team members. (12:05)

Reducing Churn and Increasing Retention with Remote Teams (18:45)

Legalities and Technicalities of Hiring Internationally (21:30)

Understanding IRS Form W-8BEN for International Contractors (22:12)

Understanding misclassification risks and legal jurisdiction issues. (23:24)

Direct Hire vs. Employee of Record Models. (25:13)

Introduction to VPM Solutions Platform (27:03)

Training and Certification for Remote Workers (27:54)

Best practices for managing remote teams at scale. (32:12)

Pete’s final thoughts and how to connect with VPM Solutions. (40:50)

Pete Neubig’s Information.

Website: https://www.vpmsolutions.com/

LinkedIn: https://www.linkedin.com/in/pete-neubig/

Instagram: https://www.instagram.com/p/C_3mEWRTb9l/

Facebook: https://www.facebook.com/pete.neubig.1/

Support the show

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books