In this episode, Jared sits down with ranching expert Doug Ferguson to dive deep into the world of sell/buy marketing—a strategic approach that’s transforming how ranchers make money. Doug breaks down the core principles, explains why this method is more than just trading cattle, and reveals how it can give ranchers more control, better margins, and greater flexibility in any market.

Whether you're new to ranching or a seasoned producer, this conversation will give you actionable insights on how to evaluate price relationships, make smart buying decisions, and optimize your operations using market cycles.

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In this episode, Jared Sorensen sits down with Trinity Vandenacre—Montana cowboy, content creator, and the voice behind Life in the West to talk about the real-world challenges ranchers face today — from rising costs to land access and the struggle to keep family operations going. They dive into the growing trend of selling directly to consumers, how it impacts profitability, and why succession planning is critical for the future of ranching. A quick, honest look at the shifting landscape of modern agriculture.

For more information, go to https://trinityvandenacre.com/

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Who will run the ranch when the current generation steps back? In this episode, Jared sits down with Willy Twitchell, a seasoned rancher and mentor, to discuss the critical role of training and empowering the next wave of ranching managers. As agriculture faces generational turnover, economic pressures, and ecological urgency, the future of sustainable and regenerative farming depends on strong, well-prepared leadership.

Willy shares real-world insights on how ranches can thrive through thoughtful succession planning, mentorship, and equipping young managers with both traditional wisdom and modern tools. From rotational grazing and land stewardship to financial literacy and people management, we cover what it really takes to manage a ranch for long-term success.

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🌾 Be sure to check out our previous episodes or visit our YouTube channel.