Buckle up!

This episode is part consumer warning, part investigative rundown, and part Wendy's personal bitch session (you’ve been warned).

After tracking more than 30 companies using fake testimonials, undisclosed paid actors, and shady lead generation tactics, Wendy went full watchdog: reporting them to state AGs, the FTC, and even someone high up at TikTok... only to be met with the bureaucratic equivalent of “meh.”

This episode pulls no punches and drops no names (just kidding, we might drop a few). It’s a raw look at the mess behind those feel-good ads and a blunt reminder that when it comes to real estate and finance, you can’t trust the pitch, especially when it’s coming from someone reading a script.

Got a question?

State laws and regulations may vary.

Have a story you would like to share with other sellers or buyers?
Hit us up here.

It’s a solo episode today—just me, a mic, and a whole lot of truth bombs. I was in such a rush to push this out, that I even forgot to add the teaser and closer. In a way, I am doing you a favor and saving you a few minutes (getting right to the point)!

We’re diving deep into pocket listings; what they are, who’s pushing them, and why they’re suddenly everywhere. Spoiler alert: it’s not about “exclusivity” or “better service.” It’s about control, commissions, and keeping you, the buyer or seller, just informed enough to sign, but not enough to question.

I’ll break down the biggest players driving this trend (looking at you, Compass, Homes.com, and even Zillow), what they’re really after, and how it all adds up to a power grab that benefits them—not you.

This episode is your inside look at the game behind the scenes, the one most people don’t realize they’re playing until it’s too late. Because in an industry that’s supposed to help you find a home, sometimes you have to REBEL to actually see the full picture.

Read more here

As promised: Zillow's cut on Flex agent leads

Got a question?

State laws and regulations may vary.

Have a story you would like to share with other sellers or buyers?
Hit us up here.

Quick cash, no interest, no monthly payments—sounds like a sweet deal, right? Wrong. In this episode of Real Estate REPlay, Wendy Gilch teams up with her no-nonsense lender BFF, Chelle Prunkel, to call BS on the slick marketing behind Home Equity Agreements (HEAs). These so-called “loan alternatives” might sound like a dream, but spoiler alert: they’re a nightmare waiting to happen.

From shady equity grabs to terms that can double your payout, Wendy and Chelle rip the curtain off these equity-stealing scams and explain why they’re basically the payday loans of homeownership. Want to keep your house and your sanity? They’ll show you smarter ways to unlock your home’s value without losing your shirt—or your generational wealth.

Plus, we’ll throw shade at predatory ads, highlight how HEAs sidestep key consumer protections, and give you the lowdown on why a nosy loan officer is the hero you didn’t know you needed.

Tune in now for the real talk (and maybe a few F-bombs) you need to protect your biggest investment—your home.

🎧 Links & Resources Mentioned:

• Rate My Mortgage Rate: Get Help With Your Loan Estimate
• Washington State Report on HEAs
• Selling Later's HEA Breakdown
• Contact Chelle Prunkel
• CFPB New Report on HEAs
  • Even though they never respond to anything we send them, we wanted to include this new report from the Consumer Financial Protection Bureau as it confirms just how concerned we should all be about these types of agreements.

Got a question?

State laws and regulations may vary.

Have a story you would like to share with other sellers or buyers?
Hit us up here.