If you’ve ever thought, “I’ll just put a low ticket health course on my website and the sales will roll in,” this episode is your reality check in the best way.

In this candid and inspiring conversation, I sit down with Brooke Miller, a Registered Dietitian and Certified Lactation Counselor, who built a thriving low-ticket business while raising three young kids and navigating some of life’s hardest curveballs.

Inspired by her own healing journey, Brooke created The Postpartum Shift, a nutrition and breastfeeding course that’s helped thousands of moms regain their energy, confidence, and health.

But make no mistake... this isn’t your typical “easy passive income” story.

Brooke pulls back the curtain on what it really takes to make low-ticket work, from ad spend and analytics to messaging, marketing, and team management.

Whether you're a health practitioner considering a scalable offer or just curious about the inner workings of a low-ticket empire, this episode will open your eyes, challenge your assumptions, and maybe even inspire your next move.

[1:37] – Brooke shares how she transitioned from 1:1 services to a low-ticket postpartum course model
[5:07] – The real reason Brooke loves group programs and how they fuel her energy
[13:22] – Brooke reveals that 90% of her time goes into marketing and why that works for her
[20:32] – The power of messaging and why understanding your niche matters more than tips
[33:30] – The ad account disaster that derailed Q1 and how she rebuilt from scratch
[44:06] – Brooke opens up about reevaluating her income goals and what truly makes her happy

1. “90% of my job right now is marketing—and I love it.”

2. “I don’t need to run a million-dollar business to be happy.”

3. “Most of my job is content creation, numbers, and marketing—because I like it that way.”

4. “You still need strong messaging, an irresistible offer, and you still have to freaking sell it.”

5. “The worst thing that happened when I pivoted my messaging? Some dietitians unfollowed me. And that was fine.”

• Learn more about Brooke’s program: The Postpartum Shift

• Follow Brooke on Instagram: @nutrition.for.mamas

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