Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast.

Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics.

Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights.

Tune in to learn:

• What the point of Google Search Console is

• Why you should set up your Google Search Console account

• How to find out if your site has been crawled and indexed

• What to do when you have 500 errors

• What data you can get out of Google Search Console about mobile usability

• What Core Web Vitals are

• How to keep track of your keywords with Google Search Console

• How to see what backlinks are driving traffic to you

• Sally’s top tips for getting the most out of Google Search Console

Useful resources:

• Google Search Console

• Lighthouse

• Keywords Everywhere

• Bing Webmaster Tools

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Building recognition for your brand and profile

Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself.

Whether you're a seasoned SEO guru or taking your first steps into the land of Google, our insights will guide you to enhance your online authority and boost your search rankings. So, grab a cup of tea and prepare to transform your SEO strategy as we delve into the fascinating world of link acquisition.

Tune in to learn:

• Why link-building is so important

• How digital PR link-building differs from other nefarious link-building

• How small businesses can start building links locally and pitching for stories

• How to get value out of an unlinked mention online

• Different strategies for putting your expertise out there

• Why being featured or published can boost your trust factor

• What common mistakes to avoid when engaging with the media

Useful resources:

• HARO

• SourceBottle

• Qwoted

• PressPlugs

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes.

Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking.

Tune in to learn:

• What Google has recently changed in the SERPs that impacts ecommerce businesses

• How to be featured in Google’s SERP organic shopping carousel

• What impacts your ability to appear in the carousel

• How product reviews can help boost your visibility

• How labels can help you advertise your sales in Google Merchant Center

• How you can reduce your workload and optimise your products

• How Google’s brand knowledge panel works

• Jason’s advice for ecommerce stores trying to build up their brand entity

• How important category pages are, and why you should focus on them.

Useful resources:

• SEO-Friendly Product Description Template

• Google Merchant Center

• Ecommerce SEO in 2025 with Louis Smith (NEWBIE)

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course