The Rectified Podcast Podcast Por Sandy Dedeian arte de portada

The Rectified Podcast

The Rectified Podcast

De: Sandy Dedeian
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Unleash the true potential of your direct-to-consumer brand with the Rectified Podcast. Dive into real conversations with fellow founders and experts who share authentic insights to help you scale your direct-to-consumer business. Experience clarity over confusion and take actionable steps as you listen, learn, and grow. If scaling your brand feels daunting, join us now and transform your journey into success!Sandy Dedeian Economía Marketing Marketing y Ventas
Episodios
  • #70 Building a Healthier Future with Julia Kirouac | From Holistic Nutritionist to Food Innovator
    Jun 20 2025

    PROMO CODE: RECTIFIED15 for 15% off


    In this episode of the Rectified Podcast, I’m having a conversation with Julia Kirouac, the founder of Nud Fud. Julia shares the inspiration behind her brand, which focuses on producing clean, wholesome, and 'nude' food products.


    As a holistic nutritionist, she explains the importance of looking at the body as a whole and how diet plays a crucial role in overall health. Julia also discusses her journey from individual nutritional consulting to creating her own food brand, the challenges of scaling a food business, and her views on leveraging social media for marketing.


    Tune in to learn about her holistic approach to nutrition, the creation of Nud Fud, and valuable insights into the food industry.


    Nud Fud Website: https://www.nudfud.com/

    Nud Fud on Instagram: https://www.instagram.com/nudfud/


    Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

    ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/


    📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY


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    31 m
  • #69 She Built a SUSTAINABLE Brand from Scratch Here's How She Did it!
    Jun 13 2025

    PROMO CODE: RECTIFIED for 15% off


    Join me as I sit down with Jackie Prince, the founder of Guests on Earth, and discover the journey behind creating the best-smelling, best-looking, and hardest-working non-toxic cleaning products on the market.


    Are you ready to build a massive, non-toxic, sustainable brand from scratch? In this video, we'll take you on a journey to creating a successful brand that benefits the environment and resonates with your target audience. From defining your brand's mission and values to creating a marketing strategy that drives results, we'll cover it all.


    Whether you're an entrepreneur, startup founder, or small business owner, this video is for you. Get ready to learn the secrets of building a sustainable brand that makes a positive impact on the planet. Tune in now and let's get started!


    Guests on Earth Website: https://www.guestsonearth.com/

    Guests on Earth on Instagram: https://www.instagram.com/guestsonearth/

    Guests on Earth on TikTok: https://www.tiktok.com/@guestsonearth


    Find me here: Instagram: https://www.instagram.com/sandydedeian/

    TikTok: https://www.tiktok.com/@sandydedeian

    LinkedIn: https://www.linkedin.com/in/sandydedeian/


    ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/


    📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY


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    38 m
  • #68 Empowering Armenian Artisans: The Mission Behind Nayiri Jewelry
    Jun 6 2025

    PROMO CODE: THERECTIFIEDPODCAST for 10% off


    In this episode of the Rectified podcast, my guest is Clara Yalmanian, co-founder of Nayiri Jewelry. Clara discusses the inspiration behind the Armenian-made brand Nayiri, highlighting its meaning 'land of many rivers' and its rebranding journey.


    The discussion touches on how the brand began from Clara’s personal wish to create artisan jewelry in Armenia, emphasizing the craftsmanship and affordable pricing due to local material costs.


    Clara shares her personal and entrepreneurial backstory, including her impact-driven mission to support displaced Armenian goldsmiths from Lebanon and Syria by providing sustainable livelihoods. She explains the design and production process, marketing strategies, target audience, and how Nayiri maintains competitive pricing.


    Clara also discusses the cultural differences in gold jewelry preferences between Middle Eastern and European markets, and how Nayiri adapts to these.


    The episode concludes with insights into Clara's supportive community, business challenges, and how the brand differentiates itself by focusing on value and sustainability through recycled materials.


    Nayiri Website: https://nayirijewelry.com/

    Nayiri on Instagram: https://www.instagram.com/nayiri.jewelry/


    Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/


    ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/


    📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY


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    29 m
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