What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck.

Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KPIs, and what it means to truly lead. Whether you're scaling to your next level or reclaiming time and energy, this is the mindset and operational structure that makes it possible.

In this episode you will:

• Understand the mindset and behavior shift needed to fully become the CEO
• Learn how identity drives behavior, and how both are tied to your growth ceiling
• Discover the role of scorecards, KPIs, and clear job descriptions in scaling leadership
• Explore the “four rights” framework for hiring and retaining the right team
• Clarify whether your challenge is a who issue or a how issue—and what to do next
• See how creating optionality in your role builds freedom, energy, and long-term success

Episode Highlights

1:38 — Why so many chiropractors struggle to answer, “What do I do when I become the CEO?”

4:04 — The shift from laborer to leader requires both identity and behavioral changes.

6:35 — How clarity through scorecards and KPIs helps scale with purpose and focus.

7:15 — Why moving rocks isn’t your value anymore—leading teams is.

9:01 — Understanding the law of ones and threes to prepare for each level of growth.

9:38 — The true job of the CEO: operationalize, professionalize, and optimize the business.

12:40 — To scale, ask: is this a “who” issue or a “how” issue?

13:32 — Use the Four Rights framework to hire the right person in the right role.

14:45 — Clarify the right work and align it with scorecards, KPIs, and job descriptions.

17:23 — Letting go of your old identity is key to stepping fully into your CEO role.

20:13 — Optionality means you get to choose how to spend your time as CEO.

22:46 — Revisit operationalizing, professionalizing, and optimizing—like fitness, it never stops.

23:18 — Diagnose if your business issue is a person, process, proficiency, priority, or project.

24:23 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about CLA Wealth please visit: https://insightcla.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes.

Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people through your doors, clarity in your mission, vision, and purpose influences it all. Whether you're building, scaling, or preparing for an exit, this focus will help you grow with purpose and precision.

In this episode you will:

• Learn how to build your business from your MVP (Mission, Vision, Purpose) outward.
• Discover why a clearly defined ICP streamlines care, marketing, and operations.
• Understand how to shape patient experience by knowing the problems you solve best.
• Explore how to attract the right patients and repel the ones not ready yet.
• Find out how clarity accelerates your path to growth, scale, and impact.

Episode Highlights

01:07 – Learn why defining your ideal client profile (ICP) is crucial to attracting the right patients and repelling the wrong ones.

03:09 – Understand how timing plays a role in patient attraction and why someone not ready now may return later when the time is right.

07:47 – Hear how fulfilling long-term goals requires vision clarity and how structured planning enables life and business alignment.

10:26 – Discover the “growth ladder” framework, from mission to marketing, and how each level builds toward clarity and momentum.

13:58 – Learn how defining your purpose, mission, and vision becomes the foundation for building a scalable, focused practice.

17:19 – Understand how purpose and vision work together—one pushes, one pulls—to drive energy and accelerate growth.

21:02 – See how defining your ICP leads to designing better services, solving specific problems, and enhancing user experience.

23:22 – Get insight into how personal passion and strengths align with your ICP to create sustainable energy and fulfillment.

25:05 – Hear the five ICP types the Remarkable Practice serves and how clarity in audience shapes products, services, and success.

27:56 – Learn how creating a sense of belonging for patients starts with your own clarity and purpose in defining who you serve.

30:12 – Discover how message clarity leads to better marketing, attracting patients who are ready for the care you offer.

32:24 – Understand how clearly solving specific problems brings in the right referrals and makes marketing easier.

33:26 – Learn why being everything to everyone leads to irrelevance and how cutting through noise starts with clarity of purpose.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Waitlist Workshops please visit: https://waitlistworkshops.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace. This one thing changes everything: TIME kills all deals. Move!

Dr. Pete and Dr. Stephen unpack why urgency isn’t just a mindset—it’s a strategy. From responding to leads within minutes to streamlining the entire patient journey, this episode explores how urgency creates momentum in every part of your business. Learn how to eliminate friction, increase conversions, and build a culture that moves with intention and speed. When you take urgency seriously, growth stops being an accident and becomes a natural result.

In this episode you will:

• Discover why urgency is a key driver of conversion, retention, and growth.
• Learn how delayed response time can kill deals—and how to fix it fast.
• Explore the concept of an “urgency audit” to identify and remove friction in your systems.
• Understand how urgency must be lived out through communication, leadership, and team training.
• See how clear philosophy creates conviction, and how conviction creates momentum.
• Build a business culture where urgency isn’t pressured—it’s purpose-driven.

Episode Highlights

00:54 – Learn why urgency is critical in leadership and how it directly impacts growth, influence, and business momentum.

04:31 – Discover how faster response time—especially within five minutes—can boost conversion rates by up to 390%.

07:22 – Understand how missed moments in the patient journey lead to missed opportunities for education, conversion, and retention.

09:32 – Hear how embedding urgency into every system, from progress exams to phone calls, transforms patient experience and results.

12:24 – Explore the concept of internal and external urgency and how each fuels team execution and patient decision-making.

14:51 – Learn why taking something from “important” to “urgent” is the key to moving patients into action.

16:05 – Discover how reducing time between steps in your processes drives momentum and multiplies practice growth.

18:35 – Understand the concept of “congruency of urgency” and how it reflects the integrity of your belief system and business model.

21:56 – See how daily pre-shift huddles build urgency into your culture and prepare your team to lead with purpose and presence.

24:20 – Learn how urgency comes from the heart, not pressure, and how it fuels genuine leadership and influence.

26:23 – Discover why art, science, philosophy, and business acumen must work together to create urgency and impact at every level.

27:51 – Hear how speed, clarity, and responsiveness can become your greatest differentiators in today’s competitive healthcare market.

31:06 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com /

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.