Episodios

  • Tips to Stay the Course

    Tips to Stay the Course
    Jun 3 2025
    On this episode of the Rethink Marketing Podcast, ⁠⁠Colin Jeffries⁠⁠ and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, or is it a ploy to save money in the short-term? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠⁠Subscribe to our Youtube channe⁠⁠l or visit our website at ⁠⁠rethinkmarketingpodcast.com⁠⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 m
  • Should Marketers be Tariff-ied?

    Should Marketers be Tariff-ied?
    May 27 2025
    On this episode of the Rethink Marketing Podcast, ⁠Colin Jeffries⁠ and Paul Frodge wax poetic on how they see tariffs and trade deals impacting marketing strategies. Should brands tout 'Made in America' messaging, or should they avoid taking a stand on where and how they bring their wares to market? From inventory management to customer preferences to pricing strategies, what are the short-term and long-term ripple effects of today's international economics? The Rethink Marketing Podcast is available on all major podcast platforms! ⁠Subscribe to our Youtube channe⁠l or visit our website at ⁠rethinkmarketingpodcast.com⁠ where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 m
  • Who Won the Big Night of Commercials?

    Who Won the Big Night of Commercials?
    Feb 18 2025
    On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge breakdown their take on the 2025 cohort of Super Bowl commercials. Who came away stronger, and who may have wasted the nearly $8 million investment? From candy to cars and SAAS to soda, which brands arose victorious? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 m
  • What Will Marketing Look Like in the Future, Part 2

    What Will Marketing Look Like in the Future, Part 2
    Feb 12 2025
    On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! he conversation highlights the importance of adapting to consumer behavior changes, particularly the trend towards offline experiences and digital detox. The hosts provide insights and disagreements on the predictions, emphasizing the need for marketers to rethink their strategies in a rapidly evolving landscape. What does the future hold for marketers, audiences, artificial intelligence, mobile apps, and digital channels? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 m
  • What Will Marketing Look Like in the Future, Part 1

    What Will Marketing Look Like in the Future, Part 1
    Feb 6 2025
    On this episode of the Rethink Marketing Podcast, Paul Frodge and Colin Jeffries break down three of Gartner's predictions for and from Chief Marketing Officers for the upcoming year! Some of the predictions stretch into 2027 and 2028, so Colin and Paul do their best to stare into the crystal ball well beyond the traditional 12 months! What does the future hold for marketers, audiences, artificial intelligence, mobile apps, and digital channels? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 m
  • Measurement, Legacies, and the Future of Marketing with Shama Hyder

    Measurement, Legacies, and the Future of Marketing with Shama Hyder
    Jan 22 2025
    On this episode of the Rethink Marketing Podcast, Paul Frodge interviews Shama Hyder, founder and CEO of Zen Media. Social media, marketing, content, and more are evolving in front of our eyes! How do marketing leaders keep up and lean into the future? Shama shares her views on the evolution of social media, and the current landscape of AI in marketing, the importance of maintaining a human touch, the challenges brands face with AI adoption, valuing dark social, and the future of search. The conversation emphasizes the need for brands to have a clear point of view and the significance of legacy brands in a noisy market. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 m
  • Marketing Predictions for 2024 Revisited

    Marketing Predictions for 2024 Revisited
    Jan 14 2025
    On this first "Paul & Colin" episode of our sixth season of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge revisit their marketing predictions made in January of 2024. What was accurate and where did they miss? The rise of AI in marketing is undeniable, but the predicted mass exodus of social media has yet to occur. How should Marketing Directors and Chief Marketing Officers navigate these changes as we prep for 2025? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 m
  • Rethinking How You Get Your Goals with Deb Eckerling

    Rethinking How You Get Your Goals with Deb Eckerling
    Jan 7 2025
    On this first episode of Season 6 of the Rethink Marketing Podcast, Colin Jeffries is joined by goal strategist and author Deb Eckerling, to talk about the importance of goal setting and her unique DEB Method. They discuss how to discover personal goals, the process of journaling and visualization, and share success stories. The conversation also critiques the traditional SMART goals framework, emphasizing the need for a deeper understanding of what goals should be before applying any specific strategies. Deb shares ways to ensure goal achievement through community support, personal exploration, and the balance between short-term and long-term objective. The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 m
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