The Risk of Insult is the Price of Clarity
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The Risk of Insult is the Price of Clarity
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Do you want your ads to actually work? Say the thing no one else will. In this debut episode of The Wizard of Ads Podcast, Todd Liles sits down with Roy H. Williams—author, ad man, and the Wizard himself—to unpack why safe marketing is invisible and clarity requires courage.
This isn’t about gimmicks or trends—it’s about speaking the truth so clearly that your customer can’t look away. If you're tired of marketing fluff and want the real rules of persuasion, this episode is your foundation.
What You’ll Learn in This Episode:
- The bold principle that built Roy’s career
- How to instantly build trust in your message
- Why clarity > cleverness in advertising
- The #1 way to know if a marketer is full of crap
- How Apple’s 1984 ad insulted its way into history
- Why your ad budget doesn’t matter if your message sucks
- The difference between attention and persuasion
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
📌 Connect with Todd Liles: Website | Instagram | Linkedin
🔗 Full show notes and resources: www.toddliles.com/wizard