This conversation delves into the financial realities of being a scuba diving instructor, examining income trends, investment costs, and the various factors that influence earnings. It highlights the challenges faced by scuba diving instructors, including low wages, market saturation, and systemic issues within the diving industry. The discussion reveals a stark contrast between the romanticized view of the profession and the harsh economic realities, emphasizing the need for instructors to often rely on passion rather than financial viability.

More results from this worldwide survey on costs & earnings associated with being a scuba diving instructor:

https://www.businessofdiving.com/dive-instructor-salary-how-much-money-does-a-scuba-diving-instructor-make

This conversation explores the Green Fins initiative, a program designed to promote sustainable diving and snorkeling practices worldwide. The hosts discuss the importance of environmental stewardship in the scuba diving community, the structured membership process for dive centers, and the best practices that members are expected to follow. They also address the trustworthiness of the Green Fins label and the accountability measures in place to ensure compliance with environmental standards. The discussion concludes with a call to action for scuba divers to support sustainable practices in the dive industry.

More information about Green Fins: What Is It? What's in It for Me? Could Green Fins be the first worldwide trustworthy brand in the dive industry?

https://www.businessofdiving.com/green-fins-what-is-it

In this episode, we explore the Blue Ocean Strategy and its application to scuba diving businesses. The conversation delves into the differences between red oceans (existing markets) and blue oceans (new market spaces), emphasizing the importance of creating unique value propositions that make competition irrelevant. We discuss practical steps for dive center owners to identify non-customers and utilize the ERRC framework to innovate their offerings, ultimately aiming to create a new market for diving.

More information about Blue Ocean Strategy & Blue Ocean Shift for Dive Center Businesses:

https://www.businessofdiving.com/blue-ocean-strategy-shift