There’s retail—and then there’s retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt.

Ever walked into a store and felt the difference? That’s what Jan has created with Stocks Culinary Goods. Since 2012, she’s been flipping the script on traditional retail—curating local products with care, crafting content that hits home, and staying in step with trends without losing her brand’s voice. In this episode, Jan shares how she built a retail space that’s not just about selling, but connecting!

[3:00] Jan’s journey from dream to brick-and-mortar
[6:01] How she curates a product mix that feels personal
[7:52] The power of speaking your audience’s language
[14:33] Real-talk content: showing up online without the fluff
[23:35] Staying ahead of trends—but never a trend chaser
[26:09] Why listening to customers keeps her brand evolving

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