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What’s it really like behind the scenes to build a business with your mom or your daughter? And how do the money stories we grew up with shape the way we lead, spend, and show up today?

In this special Mother’s Day episode of Women and Money: The Shit We Don’t Talk About, it’s just us- Barb and Maggie! We’re the mother-daughter duo behind Purse Strings, and today we’re opening up in a more personal way. No guest, no script, just an honest conversation between the two of us about what it’s like to build a business together, what we’ve learned (and unlearned) about money in the process, and the moments that have challenged and shaped us along the way.

We kick things off with some real talk about the money beliefs passed down through generations, how those beliefs influenced us, and whether we’ve kept them, or pushed back. We also dive into the origin story of Purse Strings: how we started it, why we built it together, and what it’s like to work side by side as family (including the times we didn’t exactly see eye to eye).

🎧 Listen to the full episode to hear how our experiences shaped Purse Strings, the shifts that helped us grow, and the small but powerful steps you can take to claim your own financial voice.

Are you ready to take the next step? Join our weekly Money Talks series every Thursday at 11am CT! Register for FREE to gain access to our weekly sessions where Purse Strings-approved professionals discuss various financial topics. Click here to register now and bring your questions!

Got a unique financial story to share? Whether it’s about crushing debt, building wealth, an unexpected windfall, or just a wild money moment, we want to hear it! Or are you a professional who helps women with money? If you’re a financial coach, attorney, CPA, or work in any area that empowers women financially, we’d love to hear from you too! Your story could inspire our community of women. Fill out our intake form here!

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