The Tech Edge in Real Estate: AI, CRMs, and the Human Advantage with Mark Madsen
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The Tech Edge in Real Estate: AI, CRMs, and the Human Advantage with Mark Madsen
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In this episode, Keith sits down with underground tech genius and marketing mastermind Mark Madsen to explore how technology has completely reshaped the real estate and mortgage world — and where it's heading next.
They dig into their early days as tech-savvy marketers, building websites in the Dreamweaver era, and hacking together lead gen systems before "funnels" were even a thing. They unpack how AI is eliminating repetitive tasks (not jobs), how CRMs are evolving to become smarter and more human, and why we're entering a new era of content, communication, and connection.
If you're a loan officer, realtor, marketer, or team leader who feels like technology is moving faster than you can keep up with — this one is for you. What You'll Learn in This Episode:
- Why most corporate marketing teams are falling behind on tech
- How AI is replacing tasks — not humans — and what that means for your role
- The overlooked power of CRMs when paired with smart automation
- Why intentional content beats more content every time
- The rise of newsletters, long-form content, and dopamine detoxing
- How to communicate better using AI (yes, really)