After 13 amazing years, I'm closing this chapter and stepping into what’s next. In this final episode, I’m sharing why I’ve made the decision to evolve, what’s ahead, and how you can stay connected if you're a coach, consultant, or creator ready to scale with smart systems and AI.

🎧 This podcast will be archived on May 31, but all episodes will still be available on Apple Podcasts and Spotify.

Want to stay in the loop? Visit susanmershon.com and hop on the list.

Thank you for being here and taking part in my journey! Best wishes to you in yours.

Struggling to attract clients or stand out online? It might be because you haven’t chosen a clear virtual assistant niche yet—and that could be the reason your business feels stuck (or broke).

In this episode, I’m breaking down: ✔️ What a niche actually is (and why most people get it wrong) ✔️ The difference between an industry and a profession—and why it matters ✔️ Why “helping everyone” makes you invisible ✔️ How to choose your niche, even if you’re brand new ✔️ The truth about VA courses that skip marketing and leave you broke

This is Step 3 of the VA Simple Guides, my no-fluff series to help you build a real business using the skills you already have.

By the end, you’ll finally understand who you’re selling to—and how to actually get noticed.

👉 Ready to find your starting skill? Take the [VA Skills Quiz] and grab the [Simple Start Blueprint] to walk through the full 6-step system.

🎧 Subscribe for more episodes—and let’s build your business the smart way.

This episode is part of my updated VA Simple Guides series—refreshed and restructured to give you real strategy, not fluff.

Feel like your business is evolving—or that you're outgrowing what you’ve built? Same here.

Grab your favorite drink and listen in as I break down: ✔️ Why I started this podcast with no strategy and just a mic ✔️ What happened when I tried to niche too far into tech ✔️ The moment everything clicked (spoiler: it involved AI) ✔️ How the VA Simple Framework™ pulled it all together ✔️ What’s next—and why this podcast just got a whole lot clearer

By the end, you’ll see how your business journey can shape something powerful—and how simplicity and strategy go hand-in-hand.

👉 Want to find out which skill you can use to start your business right now? Take the VA Skills Quiz—and get one step closer to building your freedom-based business. https://bit.ly/vaskillsquiz

🎧 Subscribe on Apple, Spotify, or wherever you listen—because we’re just getting started.