I hear a lot of myths about email marketing and frankly, they’re not true! Time to bust those myths!

Myth #1: If you don’t email every day, people will forget about you. Worse, they’ll get mad at you. Truth: If you’ve built relationships, they’ll welcome you back no matter what. I take breaks from emailing my list all the time, but there are systems in place that keep the welcome sequence going.

Myth #2: You have to have a “big enough” list in order to start emailing. What matters is that you’re building a relationship with people who are truly interested in what you do. It matters that your lead magnet is aligned with your offerings, so people coming into your list will actually be interested in what you offer.

Myth #3: Your emails have to be a certain length to be effective. Truth: Say what you need to say, as long or short as it takes.

Myth #4: You have to twist the knife in every email. Now, you do want to connect emotionally and touch on pain points, but let’s not use knives on our customers, okay?

Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to https://helladeliciousemails.com/.

Say hi on IG @allisoncarpio! I’d love to hear from you!

Music credit: Beatitude by Mountaineer

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