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How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency serving major shopping centres across the UK?

In this episode:

• How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people.
• The importance of storytelling in marketing and how to create engaging content that resonates with audiences.
• Strategies for scaling a business, including the challenges of recruitment, cash flow management, and maintaining quality as the team grows.
• Insights on navigating the competitive landscape of the agency world and how to stand out against larger firms.
• The role of AI in content creation and how to leverage technology while keeping the human touch in storytelling.

Charlotte also discusses her experience with the NatWest Accelerator program and the value of community support for entrepreneurs.

*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.

Sponsored by NatWest Accelerator.
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In this episode, I share what I’ve been up to lately, including launching my new website and magazine for The Unnoticed Entrepreneur.

I talk about how you can now read articles, listen to podcast episodes, and even interact with my digital twin to ask questions.

I’ve also updated my YouTube channel to make it more focused.

I announce a special series of interviews with entrepreneurs from the NatWest Accelerator program and invite you to let me know what kinds of guests and topics you want to hear about.

My goal is to build a more interactive relationship with you, so I’ll be adding a survey and doing more solo insight episodes. I also encourage you to sign up for my newsletter so we can stay connected in every format.

Oh...and a new theme tune sound designed by Alfie, an 18 year old aspiring DJ who lives in my village here in Wiltshire.

https://www.theunnoticedentrepreneur.com/

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Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.

Paul reveals:

• The mindset shift every entrepreneur needs to treat data like gold.
• The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.
• How to unify scattered info with cloud-based solutions like Snowflake.
• Why dashboards and alerts should empower everyone—from interns to execs.
• A powerful tip for business continuity most startups miss.
• His personal journey writing Data Driven Leader—and what leaders often get wrong.

If you're building a business that lasts and scales, this episode is for you.

Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.

Grab Paul's book: Data Driven Leader

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