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Jennifer Johnson transformed her childhood thrift shopping experiences into True Fashionistas, a thriving consignment business that uniquely combines luxury and mid-market merchandise with furniture and home decor in a single location. After overcoming a business partner's betrayal, she expanded to a 13,000 square foot store with 50 employees while building a personal brand as an author and coach.

• Started with empty 1,800 square foot store that filled within two weeks
• Business partner left after two months, opening competing store and poaching staff
• Expanded to 3,600 square feet within a year, later adding furniture store
• Built brand through community involvement and hurricane relief efforts
• Conducts regular audits of business processes to eliminate customer friction points
• Gradually transitioned to personal brand with podcast and book "Grace and Grit"
• Learned $25,000 lesson about thoroughly vetting business partners
• Maintains philosophy that setbacks happen "for you, not to you"
• Created "personal board of directors" with professionals and mentors
• Recommends "The Power of We" by Kyle McDowell for building company culture

Share this episode with a fellow unnoticed entrepreneur who might benefit from Jennifer's wisdom about resilience and community-building.

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It all started with a wait in line for a pee.

That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; "There has be equality for women at events." The first urinals were introduced for men in 1866!

Amber and Hazel have successfully launched Peequal, the UK's first squat-and-go women's urinal. These are designed to be 2.7 times faster than traditional portable toilets, solving a problem that affects half the world's population.

Hear their story including:

• Raising £250K during COVID despite being an event-based business
• What they did when the suppliers let them down on the eve of the big launch at Glastonbury 2022
• How they manage as a team, and supplied toilets to the London Marathon 2025.

It's an amazing story told by an inspirational entrepreneur; one of many great stories coming out of the NatWest Accelerator in this mini series.

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Charlie Taylor shares the story of KASK Wines, a Bristol wine bar focused on natural, organic wines that emerged from his own allergic reactions to commercial alcohol products containing numerous toxins.

• Walking away from a corporate career in Dubai to pursue entrepreneurial dreams
• The shock of learning that commercial wines can contain 60-70 different toxins
• Pivoting during COVID lockdown by delivering wine samples and hosting virtual tastings
• Creating a pub-like atmosphere where wine happens to be the main product
• Navigating the mental health challenges of entrepreneurship
• Joining the NatWest Accelerator to regain focus and develop growth strategies

*Disclaimer: Please note that the views and information have not been endorsed, issued or approved by NatWest. Any views expressed in this podcast are not necessarily those of NatWest.

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