Register for Cult Brand Blueprint, taking place on 5/27!

In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche.

She shares a powerful behind-the-scenes update on building Casa Noon (and what it’s really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she’s learned after a decade helping founders, creatives, and CEOs build brands people can’t stop talking about:

You don’t get there alone — you get there by being in the right rooms, with the right people, doing the right work.

Inside the episode, you’ll hear:

— How Andi went from helping indie entrepreneurs and creators behind the scenes to stepping into her own high-growth brand era with Casa Noon
— The real story behind landing a $35K Google project and a decade-long literary agent relationship (hint: it wasn’t cold pitching)
— Why now is the last chance to join Obsession-Worthy: The Smart Girls Mastermind before Casa Noon’s launch pulls Andi’s focus
— The five branding moves cult-status brands are making right now — and how you can use them:

Andi also unpacks how to build emotional stickiness, cultivate resonance, and shift out of algorithm-chasing, with a personal permission slip to slow down and go deeper into the details that truly matter.

Takeaways:
This episode is for the founder, creator, or service provider ready to:
• Build a magnetic brand that resonates, not just reaches
• Stop chasing trends and start creating for real people
• Step into CEO-level rooms that stretch and expand your vision
• Understand the branding shifts driving connection and conversion in 2025

Links + Mentions:
— Apply for Obsession-Worthy: The Smart Girls Mastermind → APPLICATION https://www.ouiwestudio.com/mastermind
— Join Smart Girl Summer Camp in Venice Beach, July 11–13 (only $148 deposit!)
— Sign up for the Cult Brand Blueprint live workshop

Coming up next:
Andi’s dropping a bonus episode midweek on emotional resonance and sticky brand strategies you can apply right away — don’t miss it!

Make sure to subscribe, share this episode with a friend, and leave a review if you love what you’re hearing.

In this walk-and-talk style solo episode (literally), we’re diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time.

You’ll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It’s giving: radical transparency meets cult brand strategy.

This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand today.

Andi shares:

The difference between inspired action and confrontational action — and why you don’t need to wait for perfect clarity to begin

What she’s learning in real time while building Casa Noon (ingredient sourcing, packaging, compliance, fundraising, and more)

How to curate your brand like a magazine — and why it works better than chasing viral trends

The 5 major patterns from the online zeitgeist around cult branding:

Content prompts for this week: founder-led storytelling, weekend life reels, identity-based carousels, and ‘this feels like a private club’ vibes

💡 Takeaways:
This season is about stepping into the unknown and showing up anyway — with systems, flow, and a POV that sticks. The brands that win aren’t the ones that perform best… they’re the ones that resonate most.

Tools & Mentions:

• The Co-CEO GPT Toolkit: Your creative director + AI assistant in one. Caption starters, visual planning, Human Design alignment, and more.

• Free Visual Style Masterclass

• Take the Brand Archetype Quiz

• RSVP to the Cult Brand Blueprint Workshop – May 27th

• Smart Girls Summer Camp in Venice, CA: July 11–13. ✨ IRL content creation, strategy circles, cold plunges + the ultimate biz bestie reset. DM @ouiwegirl to grab a spot before prices go up.

📲 DM Andi on Instagram @ouiwegirl to chat about the Smart Girls Mastermind opening at the end of this month — doors are about to open.

Want to go deeper?
Get in the room with us this summer — online and in real life.

Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy.

This episode is your permission slip to pause and pivot.

She’s fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals.

Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise.

✨ This episode is for the founder who’s ready to:

Get out of the fog and into focused, feel-good action

Audit your revenue flow so you’re not just working — you’re actually growing

Realign your offers, schedule, and strategy with your bigger “why”

Andi shares:

A peek inside recent speaking engagements and what they taught her about the future of entrepreneurship

The framework includes a few critical steps every founder needs to revisit before summer:

1. Reground in your ‘why’ — clarity unlocks momentum

2. Reimagine your calendar — time design > time management

3. Review your money flow — audit what’s working (and what’s not)

Plus — the inside scoop on the 7 Day CEO Reset Challenge and how you can join us inside OOO Club for daily prompts, strategy tips, and a content-aligned crew.

Links & Mentions:

Join the 7 Day CEO Reset Challenge in OOO Club

Visual Brand Style Masterclass (free!)

Apply for a Strategy Day or Obsession-Worthy Mastermind

Vision Board for Her Instagram Post

🎧 Takeaways:

A magnetic brand isn’t built by accident — it’s built with intention and iteration.

Your ‘why’ isn’t fluff — it’s fuel.

The difference between founders who scale and those who stall? They reflect and recalibrate often.

There’s no need to burn it all down — sometimes you just need a smarter reset.

👯‍♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition opens again at the end of May.

💌 Questions, aha moments, or just vibing with the message? Slide into Andi’s DMs — she loves hearing from you.