In this episode of From Chair to CEO, Amanda breaks down why great work alone isn't enough to justify premium pricing in the beauty industry. Clients today are seeking more than just results—they're seeking connection, comfort, and consistency. Learn the five key touchpoints that build value, why system-based experiences convert better than talent alone, and how client retention and loyalty are directly tied to the experience you provide. Backed by industry stats and real-world examples, this episode is a must-listen for salon pros ready to elevate their pricing confidence and create a 5-star experience every time.

What You’ll Learn:

• Why clients will pay more when the experience matches the price
• Five key touchpoints that define client experience
• Stats on booking habits, consultations, and retention
• Systems that support high-value client journeys
• How to build loyalty and raise prices without losing trust

Mentioned in This Episode:

• Client Experience Toolkit
• Harvard Business Review: Customer Retention & Profit
• Salon Today / Zenoti 2025 Beauty Benchmark Report
• Phorest Client Retention Guide
• Kenneth Shuler: Client Consultations

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💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜