Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Chris opens up about the power of financial literacy, why “Facts Not Feelings” drives every major decision, and what it really takes to build an agency that can grow (and sell). From pricing strategy to personal therapy, Chris shares bold insights every agency owner needs to hear.

- From Trouble to Triumph — How Chris turned personal adversity into entrepreneurial drive.

- Facts Not Feelings — Why this philosophy is key to smart, emotion-free decision-making.

- Financial Literacy for Founders — The metrics every agency owner must master to grow and sell.

- Building a Sellable Agency — What makes a business attractive to buyers (and what doesn’t).

- Therapy and Leadership — How self-work translates into stronger leadership and better business.

- Team Over Everything — Why assembling the right people boosts value and scalability.

- Market-Rate Mindset — Why paying yourself properly reveals your agency’s true worth.

- Plan It, Prove It — The importance of documenting strategy before making big moves.

- Profit with Purpose — Why Chris plans to donate the majority of his wealth to charity.

- Check out Bloom: https://bloompartners.io

- Buy “Facts Not Feelings” by Chris Martinez: https://www.amazon.com/Facts-Not-Feelings-Mastering-Marketing/dp/B0DPCRHY87

- Connect with Chris Martinez on LinkedIn: https://www.linkedin.com/in/chrismartinez13

- Follow Chris on Instagram: https://www.instagram.com/chrisfrombloom

- Listen to Operation Agency Freedom Podcast: https://bloompartners.io/our-podcast

📘Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode was produced and brought to you by Reignite Media.

Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the recent acquisition that marks a major shift in the agency world.

They discuss how niche specialization, strategic alignment, and a client-first mindset fueled Hennessey Digital’s growth, plus what comes next under Herringbone Digital’s leadership.

From the inside story of the acquisition to the evolving role of private equity in agency scaling, this episode explores the principles, people, and playbooks behind one of the most strategic moves in digital marketing.

• Beyond the Sale — Why the Hennessey Digital acquisition was built on partnership, not just profit.
• Client-First Growth — How prioritizing relationships over revenue leads to long-term success.
• Verticalization = Value — Why narrowing your focus creates stronger client outcomes.
• Private Equity, Public Wins — How smart capital and aligned incentives fuel sustainable growth.
• Leadership in Transition — What it takes to guide a team through big changes with clarity and trust.
• Authenticity Over Optics — The traits Jason and Raj look for in agency founders and partners.
• Profitability as a Strategy — Why getting lean before scaling up is a winning move.
• Culture is a Multiplier — How internal values drive external performance.
• The Power of Personal Brand — How Jason built Hennessey Digital’s reputation from the ground up.
• Acquisition is Just the Start — What this deal signals for the future of specialized agencies.

The resources mentioned in this episode are:

• Check out Hennessey Digital: https://hennessey.com
• Check out Herringbone Digital: https://www.herringbonedigital.com
• Visit Jason’s website: https://www.jasonhennessey.com
• Connect with Jason on LinkedIn: https://www.linkedin.com/in/jhennessey
• Connect with Raj on LinkedIn: https://www.linkedin.com/in/rtramanan
• Listen to Ep 85 with Jason Hennessey - Building a $20M Agency Through SEO Specialization: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2148933224

Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode was produced and brought to you by Reignite Media.