The future of workflow orchestration: AI agents and enterprise SaaS
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The future of workflow orchestration: AI agents and enterprise SaaS
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Chris Pitchford, Founder of Brev
Summary:
Chris Pitchford joins Ryan Estes to explore how AI agents are reshaping business execution. Brev embeds AI directly into enterprise workflows to automate status tracking, identify risks, and align teams across OKRs—all without logging into new tools. Chris breaks down his startup journey, enterprise go-to-market playbook, and vision for a future where agents and humans work side-by-side.
Key Takeaways:
- AI agents automate execution—not just status reports
- Weekly check-ins drive 2.5x more goal achievement
- Design partner process was cold, rigorous, and legally binding
- Predictable pricing is key for enterprise adoption
- Brev’s real moat is data and embedded workflows, not just the model
Frameworks:
- Brev Agent Model: Listen → Track → Flag → Update
- Design Partner Funnel: Outreach → Interview → Contract → Feedback
- Pricing Validation: Ask “cheap” vs “prohibitively expensive” to find the middle ground
Resources:
- Brev.ai
- The Mom Test
- First Round Capital Playbooks
- Granola AI
- Product Hunt - Brev Launch
Connect with Chris Pitchford:
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