The journey of building consumer brands
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The journey of building consumer brands
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In this segment of Xpandable with Fibonacci X, Vinay Singh, Co-founder of Fireside Ventures, reflects on his journey from a structured corporate life at Hindustan Unilever to the unpredictable world of entrepreneurship and venture capital. Vinay talks about his transition into entrepreneurship, his experience building a digital garage platform, and how witnessing the growth of consumer internet companies inspired his deeper exploration into the startup ecosystem.The conversation explores the realities founders face—highlighting the emotional toll, the need for strong support systems, and the often-overlooked loneliness in entrepreneurship. Vinay emphasizes the importance of understanding real consumer needs through both data and direct interactions, and how Fireside Ventures adopts a collaborative approach to venture capital. Rather than just backing businesses, they work closely with founders to co-build resilient consumer brands, rooted in insight, empathy, and long-term vision.