“There’s no secret formula—we just refused to stop.”| Natasha Thomas, Whitney Smith, Madeline Hamilton | Ivy City Co.
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“There’s no secret formula—we just refused to stop.”| Natasha Thomas, Whitney Smith, Madeline Hamilton | Ivy City Co.
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“There’s no secret formula—we just refused to stop.”
In this episode, the founders of Ivy City Co—Natasha Thomas, Whitney Smith, and Madeline Hamilton—sit down with Jeremy Brockbank and Bri Ray to unpack the real story behind one of the fastest-growing fashion brands in the country.
They talk about launching without industry connections, growing a team from scratch, and how staying relentlessly focused on the customer has shaped every decision—from design to operations to scale. It’s not about perfection—it’s about persistence, learning as you go, and never losing sight of your why.
If you're building something meaningful and ambitious, this conversation is a blueprint worth hearing.
#VolcanicRetail #RetailCollective #IvyCityCo #ModernRetail #BrandGrowth #FounderJourney #BuiltDifferent #NextGenRetail