🔥 AI-Powered Automation. Product Founders. One Game-Changing Demo.

In this episode of the Localization Fireside Chat, I’m joined by Rishi Anand (Founder & CEO) and Holesh Priyankar (Chief Product Officer), the brains behind Awtomated—a rising startup that’s eliminating the chaos of localization workflows using AI-powered automation.

If you're still managing translation projects with spreadsheets and email chains, this conversation (and demo!) will open your eyes to what's possible. We discuss their product journey, the AI under the hood, and how Awtomated is enabling businesses to move faster, scale smarter, and reduce dependency on outdated manual processes.

💡 What you’ll learn in this episode:

✅ What Awtomated actually does—and how it fits into the L10N tech stack

✅ Why localization automation is no longer optional

✅ How to scale without hiring a giant PM team

✅ What AI can—and can’t—replace in the LSP world

✅ Lessons from launching a B2B SaaS product in the language industry

📌 Chapters:

⏱ 0:00 – Meet Rishi and Holesh

⏱ 2:15 – Why They Built Awtomated

⏱ 10:45 – Real-World Localization Pain Points

⏱ 15:00 – Live Product Demo

⏱ 27:30 – Human-in-the-Loop vs. Fully Automated Workflows

⏱ 36:20 – Building for Scale in Localization

⏱ 47:10 – Advice for Founders, Buyers, and Industry Pros

⏱ 59:00 – Final Thoughts & The Future of L10N Ops

🔗 Connect With Us:

🎙 Listen to the Localization Fireside Chat Podcast:

Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX

Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183

🌐 Visit My Blog: https://www.robinayoub.blog

🔗 Let’s Connect: LinkedIn: https://www.linkedin.com/in/robinayoub/

📧 Email: rsayoub@gmail.com