What does it mean to lead with purpose, without quitting your job?

In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career.

From leading technical teams as a non-technical person to finding purpose through side initiatives, this conversation is packed with actionable insights on growth, ownership, and impact.

Mentioned in the episode:

Luis Caballero: https://www.linkedin.com/in/luisalbertocaballero/

"The Good Enough Job” book https://www.amazon.com/Good-Enough-Job-Reclaiming-Life/dp/059353896X

Jorge is officially taking over as the new host of Think Like Amazon. But before diving into fresh conversations, he went back and studied the top episodes. What he found is timeless leadership lessons from insiders who built and scaled Amazon.

In this kickoff episode, he breaks down 7 powerful insights (from earning trust to building real customer obsession) that every ambitious leader should hear.

Whether you lead a team or just want to level up your thinking, these takeaways will change how you operate.

1. (02:50) Long-Term Results Mean Bringing People with You (Ronak Patel, ex-Director of Logistics)

2. (06:26) Customer Obsession Goes Beyond Data (Jennifer Arthur, 16-year Amazon veteran)

3. (11:58) "Working Backwards" Means Embracing Hard Truths (Colin Bryar, former Technical Assistant to Jeff Bezos)

4. (14:06) Earning Trust Can Be Systematic (Justin Maner, ex-Director Amazon Devices)

5. (20:56) Simple Solutions Often Win (Dave Anderson, former GM)

6. (24:21) Ownership Has Levels (Ethan Evans, former Amazon VP)

7. (28:21) Say YES to Get "Lucky" (Ronak Patel, most listened episode so far)

Mentioned in the episode:

· Ronak Patel: https://www.linkedin.com/in/ronak-patel-nashville/

· Jennifer Arthur: https://www.linkedin.com/in/jennifer-arthur-460768/

· Colin Bryar: https://www.linkedin.com/in/colinbryar/

· Justin Maner: https://www.linkedin.com/in/justinmaner/

· Dave Anderson: https://www.linkedin.com/in/scarletink/

· Ethan Evans: https://www.linkedin.com/in/ethanevansvp/

· Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast

Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) to share insights on applying Amazon’s leadership principles beyond the company.

In this episode, it was now Jorge’s turn to interview Tyler, as he shares his journey from corporate leader to entrepreneur, reflecting on key lessons and practical takeaways:

• How Amazon’s Ownership principle shaped his career, including driving to Canada to gather critical data firsthand.
• The transition from corporate life to entrepreneurship and how Amazon’s principles guide his business approach.
• Why being a generalist prepared him for entrepreneurship’s diverse challenges.
• Practical advice for aspiring entrepreneurs, including building a diverse skill set within your current role.

Whether you're curious about Amazon’s culture, entrepreneurship, or scaling a business, this conversation is packed with actionable insights.

Mentioned in the episode:

Tyler’s LinkedIn: www.linkedin.com/in/tylermwallis/

Learn more about Triple Line: https://triplelinebrands.com/

Profit and Purpose Podcast: www.profitandpurpose.show/

Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast