Your podcast isn’t making money yet, so you think twice before investing in it. But without investing in the help you need to grow your show, it keeps struggling to bring in revenue. Ready to break out of the cycle?

Meet Danielle Hayden—reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She joins me to break down why most podcasters never reach profitability, what your podcast spending habits reveal about you, and what needs to change if you want your podcast to drive actual revenue, not just downloads. Because publishing consistent content is one thing—building a podcast that pays you back is another.

So if you're done publishing episodes for free and you think it’d be really great to finally get paid for doing work you love, hit play and let's dive in.

1:05 – Why Most Podcasters Hesitate to Invest in Their Shows—and Stay Unprofitable Because of It

2:27 – How Ego, Fear, and Old Money Stories Shape Your Podcast Decisions

7:56 – How High-Earning Podcasters Decide Where to Spend First

10:18 – Why ROI Isn’t the Only Way Your Podcast Pays You Back

11:49 – How to Run Your Podcast Like a Business When It’s Not Making Money Yet

Episode Links:

• Check out Danielle Hayden’s podcast: Business By the Books
• Connect with Danielle: KickstartAccountingInc.com
• My go-to book on buying back your time: Buy Back Your Time by Dan Martell

Other Episodes You’ll Enjoy:

• The Spending Strategy Behind Podcasts That Make Money

→ This episode was recorded on the Deity VO-7U

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